MeraPahad Community Of Uttarakhand Lovers

 Country-of-Origin or Place-of-Origin and Uttarakhand Branding- 9
             
            Uttarakhandi Products were Strong Bases for Uttarakhand Branding in Mahabharata Era.
                 (Review of Uttarakhand Branding in Historical perspective, part -7)
           
                Notes on concept of Country-of-Origin or Place-of-Origin in place branding,  Importance of Country-of-Origin or Place-of-Origin for Asian Country Branding, Importance of Country-of-Origin or Place-of-Origin for South Asian Country Branding, Importance of Country-of-Origin or Place-of-Origin  for SAARC Country Branding, Importance of Country-of-Origin or Place-of-Origin  for Branding India, Importance of Country-of-Origin or Place-of-Origin for Branding North India, Importance of Country-of-Origin or Place-of-Origin for Branding Himalayan region, Importance of Country-of-Origin or Place-of-Origin for Branding Uttarakhand state, Importance of Country-of-Origin or Place-of-Origin for Branding Garhwal region, Importance of Country-of-Origin or Place-of-Origin for Branding Kumaun region


                                                           By:  Bhishma Kukreti

                   Derrick Daye & Brad VanAuken (Country of Origin as Brand statement),  Andeh Mikael  & Berg per Olof (  Place –of-Origin Effects), R.P.Hamlin (Studying the Country –of- Origin);, H.A.Kent (Place of Origin: Towards Reconciling the Requirement..) ; Frank Go & Robert Govers (International Place Branding (, Zerrilo & Thomas (Developing brands and emerging markets) ; Bojan Dordevic (Corporate Strategic branding); Dentoni (Building individual brand..)or S.Anholt  ( Place branding and Public diplomacy) suggest strongly that there is relation between place branding, country branding, nation branding or region branding with the concept of Country-of Origin or Place of Origin.
    For thousands of years Garhwalis were conscious of concept of Country-of Origin or Place of Origin. Mahabharata is proof that Garhwalis were conscious of concept of Country-of Origin or Place of Origin.


Uttarakhandi Products were Strong Bases for Uttarakhand Branding in Mahabharata Era.
   In Mahabharata, there is complete record or products used for indigenous uses and products being exported from Garhwal, (Adiparv:- 69/17-18,70/2,70-4,70-7,70-21,70-14,74-1to 2, 158/55; Vanparv : 158/51-52,158/49-51,38/17,119/11 etc; Sabhaparv:28/6 to further ..)
   Garhwal was a famous exporter of in Mahabharata time. That is the reason Mahabharata appreciated the following products of Garhwal.  Garhwal was exporting following products in Mahabharata era:
1-Trees, Plants and vegetarian products- Bamboo (bans,  ringal kutans, devbans),  Acacia, Shal, Babadghas, berries, resins, Bhojpatra, Ringal and pine products(DevDar). The descriptions in Vanparv of Mahabharata is nothing but a statement that concept of Country-of Origin or place of Origin was paying to the people of Garhwal for the place branding and prosperity of place-Garhwal.
2-Medcininal plants and medicines- Garhwal used to export various herbs and medicines to plains (Vanparv, 145/50). The account of medicinal plants and medicines in Garhwal and export from Garhwal in Vanparv, Adiparv, Sabhaparv of Mahabharata is the confirmation that the concept of Country-of Origin or Place of Origin plays a great role for place branding or country branding.
3-Minerals: Garhwal was prosperous in mineralogy and used to export minerals of gold, copper, sulfur, or finished products of those minerals (Vanparv 145/50, karnparv85/4-5). The narrative of minerals, metals found in Garhwal and export from there in various chapters of Mahabharata attestation that the notice of Country-of Origin or Place of Origin is essential for place branding or country branding.
4- Woolen cloths or wool products- Garhwal used to export woolen produces, leather, live stocks, Avery, precious stones in very good quantity (Vanpire and Karnparv of Mahabharata). The detailing of above products of Garhwal in couple of chapters is the verification that the concept of Country-of Origin or Place of Origin is a compulsion for branding of region, place branding country branding or nation branding.
                   Paying attention on the concept of Country-of Origin or Place of Origin by Uttarakhand Stakeholders:
            The Uttarakhand Branding Stakeholders should pay much attention on the concept of Country-of Origin or Place of Origin for place branding in Uttarakhand branding. The Uttarakhand Branding Stakeholders should create awareness of the concept of Country-of Origin or Place of Origin for place branding among people, administration, diplomats , businessmen, exporters , and politicians about the concept of Country-of Origin or Place of Origin for place branding.
Copyright@ Bhishma Kukreti
                Notes on concept of Country-of-Origin or Place-of-Origin in place branding,  Importance of Country-of-Origin or Place-of-Origin for Asian Country Branding, Importance of Country-of-Origin or Place-of-Origin for South Asian Country Branding, Importance of Country-of-Origin or Place-of-Origin  for SAARC Country Branding, Importance of Country-of-Origin or Place-of-Origin  for Branding India, Importance of Country-of-Origin or Place-of-Origin for Branding North India, Importance of Country-of-Origin or Place-of-Origin for Branding Himalayan region, Importance of Country-of-Origin or Place-of-Origin for Branding Uttarakhand state, Importance of Country-of-Origin or Place-of-Origin for Branding Garhwal region, Importance of Country-of-Origin or Place-of-Origin for Branding Kumaun region to be continued……

Fulmundi Sasu: A Garhwali Social drama about Struggle of Daughter in Laws

(Review of a Garhwali Social drama ‘Fulmundi Sasu’ by Nitya Nand Maithani)

                                         Bhishma Kukreti
                      It was common culture in past that the mother in law would treat her daughter in law adversely. The mother in law would make sure that her daughter in law would get less food, low nutrient food and get insulted as and when opportunity was there.
                       The Garhwali Social drama ‘Fulmundi Sasu’ by Nitya Nand Maithani is about the torture of a mother in law to her daughter in law. There is a social organization in the village and writers shows the importance of Gram Sudhar Samitis in villages.
     However, from story point of view Nitya Nand Maithani is not successful in providing perfect treatment for which Nitya Nand Maithani is famous.
                Dialogues are as per the prolific nature of Nitya Nand Maithani as playwright.
 Copyright@ Bhishma Kukreti

Indian Mangement Guru- 58
भारतीय प्रबंधन गुरु - 58

 

                                                     चाणक्य: कूटनीति ,  राजनीति अर सामान्य प्रबंधन को महान गुरु

                                                     Chanyaka: The Ultimate Guru for Diplomacy Management and Statesmanship



Notes on Asian Management Gurus, South Asian Management gurus , Indian Sub Continet Gurus, SARC countries Management gurus Indian General management Guru, , Indian Managemnt Thinkers and Bright Management Practices, Indian Management Gurus, Indian Marketing management Guru, Indian Human Resourse Development Management Guru, Indian Qaulity Mangement Guru, Indian Operation Managemnt Guru, Indian Gurus, Indian political management gurus, Indian diplomacy management guru 

 



                                                          Bishma Kukreti



             चाणक्य: कूटनीति , राजनीति अर सामान्य प्रबंधन को महान गुरु छ. चाणक्य न मौर्य  शाशन कि नींव रख अर अपण च्याला चन्द्र गुप्त तैं राजा बणाई.

     चाणक्यक शास्त्रीय अर्थशास्त्र क नीति आज बि अर्थशास्त्र मा काम आन्द . उनी चाणक्यक सामान्य प्रबंधन का सूत्र आज बि उथगा कि काम का छन जथगा

    चाणक्यौ  समौ पर छया . चाणक्यक शास्त्रीय अर्थशास्त्र क नीति अर सामान्य प्रबंधन का सुत्रों पर महाभारत को पूरो असर च अर अदा से जादा सामान्य प्रबंधन सूत्र

विदुर नीति से लियां छन. य़ी सूत्र हरेक मनिखौ कुण कामक छन.

                                 


                            Chanakya, Vishnu Gupt or Kautilya (342-2893 B.C) is called ultimate guru of political science, diplomacy and general management. Chanakya was teacher at initial stage of great Indian king Chandra Gupt Maurya who ruled complete Indian subcontinent and later Chanakya was prime minister of his disciple.  his formulas in Neetishashtra are gem of formulas for all managers.


                                                               Books by Chanakya

1-Arth Shastra- is about classical principles of economics

2-Neetishashtram –is about formulas of general management



Notes on Asian Management Gurus, South Asian Management gurus , Indian Sub Continet Gurus, SARC countries Management gurus Indian General management Guru, , Indian Managemnt Thinkers and Bright Management Practices, Indian Management Gurus, Indian Marketing management Guru, Indian Human Resourse Development Management Guru, Indian Qaulity Mangement Guru, Indian Operation Managemnt Guru, Indian Gurus, Indian political management gurus, Indian diplomacy management guru  to be continued....

Copyright@ Bhishma Kukreti

                    गाऊं  मा हनीमून हॉउस की भारी जरोरात च

                    भीष्म कुकरेती


         ना, ना मि बेसुद नि छौं, ना भै ना, मिं सुबेर सुबेर मि शराब नि पीन्दो.

त नशा मा लिखणो सवाल इ नी च भै. हाँ हाँ मि भंग्ल्या या चरसी बि नि छौ बल

सुबेर सुबेर लगायो सुट्टा अर कुछ बि लेखी द्याई. ना ब्याळि क्या ! परसि बि मीन

शराब नि पे भै ! त झांझ मा होणो सवाल बि नी च. ना डौक्टरन परसि इ चेक करी थौ

 बल मै पर भुलमारै बिमारी  बि नी च . ठीक ठाक छौं.

              जी हाँ, मि सुद मा, चित्वळ हेकी, बुलणु छौं ब्वालो या लिखणु  छौं बल हरेक

गाँ मा अब हनीमून हॉउस होण जरोरी च. जी !  हनीमून हॉउस इज द नीड औफ़ एवरी विलेज.

ओहो! तुम बि ना ! शिमला, कश्मीर, मसूरी , ऊटी मा हनीमून हाउसूँ क्वी कमी नी पोड़ बल

अब गढवाळ का  गाऊँ मा हनीमून हॉउस चिणे जावन !

     अब द्याखो ना ! शहरूं मा रौण वळा  प्रवासी ब्यौ करणा इ छन, हनीमून मनाणो  पहाड़ी जगा मा

जाणा इ छन. वा बिगळि  बात च बल इ हनीमून मनाण वळा प्रवासी अपण  पहाड़ तै हौर पहाडु से

 हीण माणदन. पण एक हैंकि बात बि आपन नोटिस करी  होली कि जादातर नवाड़ी ब्यौथा

ब्यौ उपरान्त एक साल या दुसर साल कुलदिवता  पुजै बान गाँ आँदी छन. त इन बथाओ यी ब्यौथा

ब्यौ टैम पर इ किलै अपण गाँ नि आन्दन भै?

           सीदी सी बात च हनीमून मनाण वळा प्रवासी अपण गाँ इलै नि आन्दन बल गाँ मा हनीमून

हाउस नी छन. जै दिन गांऊं मा हनीमून-हाउस बौणि जाला तब द्याखो कन ना नया नया ब्यौथा

गाँ आन्दन  धौं! 

    अब आपन पुछण बल गाँ मा हनीमून हॉउस कन होण चएंद?

   ए भै म्यार बथाणो जरूरत च बल हनीमून हॉउस कन होण चएंद?

भै एक रूम त ब्योली ब्योला कुण होण इ चयेंद. फिर जब क्वी बि प्रवासी गाँ आलो  त वैका

रिश्तेदार बि त आला, आला  कि ना? त एकाध कमरा या द्वीएक कमरा पौणु कुण बि चएंदन. नि बोल जाण ?

अर ये भै मनिख छन त खाणा बि चएंद  त एक रूस्वड़ बि हनीमून हॉउस मा हूण इ चयेंद कि उख प्रवासी ब्यौथा

बान खाणै व्यवस्था ह्व़े जाओ . अब कति लोग गाँ वळु तै जीमण बि खलाण चान्दन त  हनीमून हॉउस मा चौक

हूण इ चयेंद.


             अब सवाल यो नि च बल खाली  प्रवास्युं तै इ मोडर्न झाड़ाघर/ट्वाईलेट अर नयाणोघर/बाथरूम चयाणो ह्वाऊ.

अब त गाँ वळ क्वीबि  नि चान्दन बल कळि-कंडाळि, कुर्र- काँडु बीच मा झाड़ा करे जाओ. अर बीच बजार मा नहाए  जाओ.

हनीमून हॉउस मा झाड़ाघर/ट्वाईलेट अर नयाणोघर/बाथरूम बि हूण जरूरी छन.


        मी तुमारो इ सौं घौटिक बुलणु छौं बल जैदिन तुमर गाँ मा हनीमून हॉउस बौणि जालो वै दिन तुमर  बि दुबारो

हनी मून मनाणो इच्छा जागृत ह्व़े जाण . अरे हम प्रवासी पहाड़ी छंवां त अपणो गाँ से उथगा इ प्रेम

करद वां जथगा कि गाँ वळ पहाड़ी अपण गाँव से प्रेम करदन. अब जु कुछ मूल भूत सुविधा गाऊँ मा

ह्व़े जवान त ए भै किलै ना प्रवासी गाँ जाला? अब लोगूँ मा विलेज लव बि बढ़ी गे. पैसा बि आई गेन

त प्रवासी गाँव जाण चाणा बशर्ते गांऊं मा हनीमून हॉउस ह्वाऊ.

     अब समस्या च कि हरेक गाँ मा हनीमून हॉउस बौणल ? भै गाँव का प्रवासी अर गाँव वळ मिल  बैठिक मिळवाक 

कौरिक हनीमून हॉउस बणावन बार क्या जन देवी या नागराजा क मन्दिर बणान्दन.  हनीमून हॉउस बि त

एक मन्दिर इ होलू जु प्रवास्युं तै गाँ लाण मा सहयोगी होलू.


            ओहो! तुम बि ना !  शब्दुं तै उनि लीणा छंवां. हनी मून हॉउस को मतलब च पर्यटक घर . अब प्रवास्युं क घर त या त

खंद्वार ह्व़े गेन या फिर ठीक ठाक घरों कि साफ सफाई मा टैम लगद त प्रवास्युं कुण हरेक गाँ मा पर्यटक घर  एक

जरोरात इ बौणि गे.

त ब्वालो ! आप कब छन अपण गाँ वळु मीटिंग बुलाणा कि जां से आपक गाँ मा भोळो साल पर्यटक घर बौणि जाओ?


Copyright@ Bhishma Kukreti