Author Topic: Vote for Uttarakhand For India 2010, Agriculture Award-Apple Service Project Ind  (Read 6963 times)

एम.एस. मेहता /M S Mehta 9910532720

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Dosto,

Here is a request to you. Kindly go through the details and Vote for Uttarahkand for Agriculture Award 2010. 

Uttarakhand Project is :

Apple Service Project India

Here is the URL - http://www.eindia.net.in/2010/awards/details/eAgri-ICT-Enabled.asp
(1) Name of Project/Initiative
Apple Service project India
(2) Details of Implementing Agency

Name Shri Jagadamba  Samiti
Cityrishikesh
StateUttrakhand
Countryindia
   
(3) Answer :
(a) About the programme/project/initiative:     

  An  approach for development of India’s  Small &  Marginal Farmers” through “ Fostering Farmer  organization with  Business rigor”.  “Apple  Service Project (India)  is an  unique project   for advancement of small and marginal farmers in  India and other countries.  This programme is an  attempt to find a critical entry point for rural  development along with ICT   by concentrating on  setting up healthy agri business.     Why was the project started:  Farmers , specially the small and marginal farmer  in India are deprived of appropriate technologies  , financial support and farmer friendly marketing  network. They are  the victims of sever  exploitation by the middlemen and traders  since  centuries .Again  farmers in the mountain region  had been in the worst situation due to the a  aforesaid reasons.  Moreover comparatively higher  transportation cost in the mountain region amount   to more loser in Agri Business.    Objective:  The objective of the project is to facilitate the  process of empowerment  of small and marginal  farmers by ensuring  sustainable socio-economic  development through ownership of the value  addition business chain with the help of ICT.     Apple Service project India was initiated by a  consortium of partner organizations named Fresh  food technology (FFT), Agriculture & organic  farming group (AOFG) and Shri Jagadamba Samiti  (SJS) in 2007 with the aim of “ Empowerment of  small and marginal Apple farmers of Uttranchal and  Himachal Pradesh through sustainable business  operation .    Target Group:  Farmers specially the small and marginal farmer in  India . Specially Apple farmers of Uttranchal and  Himachal Pradesh.    Geographic al Reach:  In the mountain region of India, specially in  Uttrakhand and Himachal Pradesh.           
(b)   Date from which the project became operational       7/1/2007                                                                
(c)   Is the project still operational? still_operational
(d) How is the programme/project innovative? 
  The uniqueness fo this project is to create  profitable partnership between investors and  farmers groups, by setting up joint  agro-processing  enterprises . These enterprises   are to become sufficiently profitable and  economically independent from further external  support. The value addition created  is used to  repay the investment to the investor and at the  same time transfer the economic ownership to the  farmer groups.  The economic ownership  of the  companies  however , can be fully transferred to  farmer group.   ICT is used with this project to maintain the  lifecycle of the project. It  maintain a database  of the farmers details along with other important  information related  information to farmers. ICT  also keep track record of the land , number of  trees, estimated production of apples , and also  the actual estimated production before the season  starts. This information  help the enterprise to  execute the business plan prior to apple year.   During the apple season ICT take care on day to  day activity of   distribution of apple boxes ,  collection of apple s , grading and billing of  apples .It also provide  information of total  collection of apples  village wise ,  center wise  for the whole season.       
(e) What are the achievements of the programme/project? 
  Achievement  during the year 2007  The project was started on a pilot basis in April  2007 in Syuri-Nogaon and Dhari-Kafnol village of  dist Uttarkashi district Uttrakhand.    Achievement  during the year 2008  While the total target was 60,000 apple boxes ,  the actual achievement  was 13,000 apple boxes in  the first business cycle.    Achievement  during the year 2009  1.   The total crop as  well as the collection of  apples was below the target.   2.   ICT introduced with this project .  3.   More than 2500 farmers have been registered   with ICT- Apple Project India .    Progress during  2010:  1.   I-card is being prepared through ICT.  2.   Module developed with ICT   (a)Planning /forecasting  of apple production..    (b) Financial module prepared.   (c) Billing of apple module  prepared.   (d) Stock module is being prepared. 
(f) Elaborate on the challenges faced while implementing programme/project/ initiative and how was it overcome?   
  1.   Hard to convinced the farmers about the concept  of the project.  2.   Hard to gain the faith of the farmers.  3.   Villages in the hilly mountain are so far from  on another . It is found very hard to contact the  farmers  in one go under a collection .   4.   While implementing ICT .  i)   It  is found difficulty to collect farmers  data. All the village centers are located in the  hilly area . There are several village centers   under a collection centers.  Data is to be  collected form the villages first then it is to be  compiled in the village centers  and again in the  collection centers . As ICT has to be implemented  to all the village centers.  ii)   Receiving incomplete data as the farmers are  less aware about their various information.  iii)   Changes in data time again  iv)   Changes of requirement of the project , ICT  has to manage with the changes of the project model. 
(g) How can the programme serve as a model that can be replicated or adapted by others?   
  This model  along with ICT can be  implemented for  any crop and it is good solution for  Small &  Marginal Farmers in India or  other countries.   This programme is an attempt to find a critical  entry point for rural development along with ICT    by concentrating on setting up healthy agri  business.
(h) Elaborate on the scalability of the programme/project/initiative.
  ICT is  exploring the different aspect of  scalability of the program me.  These includes  1.   Focusing on capacity building for strengthening  of farmer institutions.  2.   Exploring and initiating possibilities for more  crops.  3.   Dynamic price fixing based on market fluctuations.  4.   Capacity utilization  5.   Production planning 
Regards,

M S Mehta

lpsemwal

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Thanks Mehta ji.

I would like to send you our approach paper ( see below) on the model to share this with other members for exploring opportunities to form joint ventures with local people in few area of uttrakhand.

Examples are processing of traditional caorse grain for ready to eat breakfast items, eco-tourism, faith based camping etc.

Fostering Farmer ‘s Organisation with Business Rigour – V. Nov 2009 1/4
FOSTERING FARMER’S ORGANISATIONS
WITH BUSINESS RIGOUR
Advancing local development through meso-credit, Farmer Private Ltds
and economic chain development
by L.P. Semwal (SJS) and Edwin Willemsen (FFT)
Why a new approach for the development of India’s farmers is needed
Although India is rapidly transforming itself into an open, more efficient and rapidly
developing market-driven economy, in rural areas such transition has been lacking or
progressing painfully slow for most farmers. Marginalized and small farmers in particular are
unable to escape the powerful grip and dependence on middlemen, informal lenders and
other intermediaries. Although there have been several attempts to assist farmers in
escaping from their poverty trap, the results have been disappointing.
Loan and grant schemes, if at all they reach the individual farmers, do not have the desired
effect as these schemes do not tackle the core problems of dependence of the farmers,
which brought them in poverty in the first place. As a result, most loan and grant schemes are
in effect only patching solutions rather than a structural solution.
Other attempts have been focused on strengthening the farmer’s position by organizing them
in self-help groups, in cooperatives or other forms. These interventions have been more
successful in breaking the farmer’s dependency on intermediaries, but their success and
failure are mainly determined by their leadership and/or continued government intervention.
Only exceptional examples exist where these farmer groups have been able to move up the
value addition chain, become fully self-sustainable without (too much) political interference.
At present in India, about 4% of its total employees are working in cooperatives, but comes at
a annual cost of 780.000.000.000 RS to match the losses and investments of the
cooperatives. Every single Indian is paying RS 780 per year to sustain the cooperative
system, without realistic prospects to turn them into healthy businesses. Apart from the
disappointing, and costly results, the heavy government support to such groups creates an
additional problem of local market distortion: investments are not made on the basis of
healthy business opportunities and creates once again dependency on external support. It
also results in unfair competition towards new private investments / companies that wish to
set-up viable businesses in similar sectors, but which have no access to similar (seemingly)
unlimited, free financial support from government.
As a result the rural population at large and the small and marginal farmers in particular,
hardly benefit from the development of India’s modern, urban-based economy.
A new tripartite partnership to move farmers up the economic chain
With support from private investors, originating from successful business families, a new
approach for advancement of small and marginal farmers is now being tested in India and
other countries. This approach is an attempt to find a critical entry point for rural development
by concentrating on setting-up healthy agro-businesses in which farmers themselves
gradually gain economic ownership, supported by both NGOs and experienced private
entrepreneurs.
Similar to the self-help groups and cooperatives, the aim is to set-up healthy business in
handling, processing and trading farmer’s commodities on a commercial basis. The main
difference of the new approach is that the farmers, along with a social-conscious corporate
partners, become equal business partners of the investor. The farmers will only gain full
economic ownership, once the investment is repaid fully. No paternalistic form of aid, but a
sound economic partnership between an investor and a (farmer-owned) company, supported
by experience entrepreneurs.
Fostering Farmer ‘s Organisation with Business Rigour – V. Nov 2009 2/4
Along with a corporate business partner, the farmers are to set up a commercially-run
business (a joint venture in the form of a private limited), based on a solid feasibility and
business plan. This farmer-run joint venture enters into a loan agreement with (social)
investors and becomes responsible for setting-up and running the business in a commercially
responsible manner. The joint venture is to generate sufficient profit to: i) meet its loan
obligations, ii) capitalize the company, iii) pay premium prices to the farmers who supplied
produce and/or iv) invest in new profitable business ventures (allowing the farmer to move
further up the value-addition chain). As a result, the farmers benefit in the form of good and
assured prices for their commodities and possibly additional premium or dividend payments if
sufficient profit is realized.
In such partnership, the (social) investor, the social conscious entrepreneurs and the farmers
become mutual depend business partners. Whereas the financial risk is to remain largely by
the (social) investor, the farmers have most interest in making the business a success for
their own future and village/region.
Some of the guiding principles behind the projects where the new model is being tested, are:
⇒ Invest in profitable agro-business ventures – set up farmer-owned businesses, based
on professional feasibility analysis and business plans.
⇒ Farmers: equal business partners – farmers are not merely ‘beneficiaries’ or ‘the target
group’, instead they are an equal business partner of their private business partner(s)
and investor
⇒ Loan, no free money – the investment required is brought in by a private business
partner, driven by its social corporate responsibility, rather than by its profit seeking
objectives, but is to be repaid to sustain the model.
⇒ Farmer ownership – as repayments are made on the investments, the economic
ownership of the company is automatically transferred to the farmer groups.
⇒ Continued strategic guidance by professional/business partners – whereas farmers
are to gain 100% economic ownership over the business, and they are to be represented
in the governing body (Board of Directors), the majority of the BoD will remain
professional or business partners, to ensure that the long-term interest of the company
and continued strategic guidance is secured.
⇒ Invest, but also plough back profits – While investing in higher value-addition
processing, the model is intended to plough back part of the profits to the farmers and
into new economic activities in the region.
⇒ Collective action to save time, energy & money
⇒ Improve bargaining position
Aim of the new approach
The aim of the new approach is to create a profitable partnership between investors and farmer groups, by
setting up joint agro-processing enterprises, based on solid feasibility studies and business plans. The new
agro-businesses are to become sufficiently profitable and economically independent from further external
support. The value-addition created is used, among others, to repay the investment to the investor and, at the
same time, transfer the economic ownership to the farmer groups. To avoid that the management of the agrobusiness
is driven by the short-term benefits for the farmers (main draw-back of the cooperative model), the
majority of the board members (who appoint and oversee the daily management) is to remain with
professionals, rather than farmer representatives only. The economic ownership of the companies however, can
be fully transferred to the farmer groups. By doing so, the long-term success and profitability of the company
prevails in running the business.
As most of the investment is to be repaid and will be re-invested in new farmer businesses, the model becomes
self-perpetuating. In addition, the model creates no market distortion or unfair competition. Instead, farmers
become equal an fair business partners, boosting their pride & confidence as well as commitment to fulfill their
financial obligation to its supporting business partner/investor.
Fostering Farmer ‘s Organisation with Business Rigour – V. Nov 2009 3/4
⇒ Take out intermediaries – e.g. the middlemen or informal lenders.
⇒ Overcome difficulties of farmers in handling & logistics – e.g. inaccessibility and
transportation, especially in undulating terrains, leads to excessive wastage. Collectively,
the farmers can more easily organize solutions or obtain external support (e.g. from
(local) government or private sector).
Limitations of the present legal forms of farmer collectives
In India, the most popular form of legal structures for farmer groups are cooperatives,
producer companies and self-help groups. Contrary to Private Limiteds, where wealth
creation for a selected few prevails, these forms of collectives are designed to make farmers
stronger and protect them from exploitation by middle men or other buyers. Most
cooperatives, farmer companies and self-help groups are considered successful if this
objective is met. There are only rare cases however, where these collectives are selfsustainable,
let alone grow and flourish, similar to healthy private limited firm. The two most
important reasons for this limited success are i) political/government interference and ii) the
fact that the daily management is directly appointed by the farmers. As a result, the
managers are often forced to have the short-term interest of (selected) farmers prevail,
instead of the long-term economic health of the business. The absence of such business
rigour and professional management often hampers the businesses to flourish over a
sustained period. It is in this context that this new model of farmer ownership through a
partnership of (social) investor and farmers is now being tested. The business rigor of a
private firm is combined with the distribution of benefits and rural economic development
objectives.
Background of promotor
The new business approach to help small and marginal farmers, originates from a Dutch private foundation.
This foundation was created by a successful business family, who started as small vendors on local markets in
Holland. The self-made business flourished and the family expanded their business to various sectors. Over
time, the business expanded to various successful chains of stores all over the country, and new business
opportunities were taken on board, from drug stores to real estate.
Part of the family capital has been allocated to a development fund, which aims to help poor families in rural
areas of developing countries. It does so, by providing them with opportunities to collectively build up
successful business ventures through honest, hard work and wise investments, which would allow them to
flourish and become economically independent.
Fostering Farmer ‘s Organisation with Business Rigour – V. Nov 2009 4/4
Micro vs meso credit… loan vs grant
This new business approach towards development, whereby the farmers and investors
become equal business partners, has a lot in common with the well-known micro-credit
schemes. The main difference is the scale of the credit and the debtors:
Micro – credit
o Debtor is individual (family)
o Credit is limited amount
o Individual contract
New approach
o Debtor is collective group of farmers
o Credit can be significant volumes (typically between
€20.000 to €1.5 million)
o Elaborate institutional ownership and loan
arrangements, to protect both investor and individual
farmers
At present, the approach is tested as a combination between a grant and loan component of
the project. The loan component is meant for all hardware investments and initial running
cost of the commercial business. The grant component is utilized for the assessment of the
business opportunity, to write a good business plan and for external organizations (NGOs) to
inform & organize farmers and guide them through the process
How to ensure the farmers are the real beneficiaries?
In order to translate the above ideas and principles into reality and have the farmers benefit
from the new approach, it essential to properly organize the farmers. Some critical aspects to
consider in this respect are:

एम.एस. मेहता /M S Mehta 9910532720

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Dear Semwal Jji.

Could you through some lights on the benefits to the rural areas of uttarahkand through this projects and also kindly give some details how it will be implemented there?




Thanks Mehta ji.

I would like to send you our approach paper ( see below) on the model to share this with other members for exploring opportunities to form joint ventures with local people in few area of uttrakhand.


lpsemwal

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Dear Mehta ji,

This model has been designed to contribute to economic development in rural areas of Uttrakhand with the aim of reducing the rate of migration from rural to urban areas.

We are implementing the first project with small apple growers in uttarkashi district based on following step wise plans:

1-Selection- The area selected on the basis of current produce volume, willingness of people to participate and potential marketin for value added products.

2- Feasibility- After selection of area investment plans prepared based on solid feasibility.

3- Funding- We try to get investment and support funding from investors.

4-Organizing- Once funding committed the producers organised into groups/formal associations/trust to form the joint venture companies with investors.

5-Engineering - Adequate infrastructure building supported by the technical designs.

6-Construction-  Real work on grounds started after successful completion of five prepatory steps.

7-Operations- We provide backstopping support in operation of 2-3 business cycles.

8-Transfer- At the end we transfer ownership and management to community groups.

I am looking to have at least one such  joint venture in every valley of Uttrakhand  (Tons & Yamuna are already on our list) where six farmer companies with apple growers formed.

 Examples  for other commodities are:

1- Ready to eat breakfast products of PAHADI coarse grain.
2-Village tourism based companies.
3- Faith based learning activities.
4-Herbal processing etc.

I'll send you the detail on partners in apple project via e-mail with separate attachment .

हेम पन्त

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Semwal ji, I am impressed with your project..

We wish your project every success..

एम.एस. मेहता /M S Mehta 9910532720

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Thanks Semwal Ji..

Members . please vote for this project..

पंकज सिंह महर

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आदरणीय सेमवाल जी, इस लिंक पर वोटिंग की प्रक्रिया बड़ी जटिल है, कृपया सदस्यों को संक्षेप में समझाये कि कैसे वोट करना है। मैने वोट कर दिया है लेकिन कैसे किया, याद ही नहीं रख पाया, कृपया आप समझा दें।

lpsemwal

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Thanks Mahar ji,

Members please,

The voting process is bit complicated pl. follow link:

http://www.eindia.net.in/2010/awards/index.asp

click on vote now

fill your details with e-mail ID & phone No.

submitt

A messge will apear to have link in your e-mail

open Inbox in your e-mail

click on the link for vote provided in e-mail message.

open E-agriculture- ICT enabled agricuture project of the year

on top Apple service project India with voting link will appear.

Vote please.

Looking forward for your support.

lpsemwal

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Thanks to all friends for voting.

lpsemwal

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Thanks to all friends on this forum.

The organisers invited me to share the  "Apple project model"  in e-india. See links:

http://www.eindia.net.in/2010/eagri-Key-Speakers.asp


 

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