Distillation: A source for Place Branding (Whisky Tourism)
Art as a strong Tool for Tourism Promotion and Place Branding -8
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 382
Bhishma Kukreti (Marketing Strategist)
s= आधी अ
जलवायवग्निसंयोगनिरोधैश्च क्रिया कला
The process of Separation of Air and liquid (water) with the help of fire (distillation) is an art.
(Shukraneeti, Chapter 7 Vidya va Kala Nirupan- 64)
Distilleries are very strong medium for place branding, developing place for business and tourism by distilleries is a well-known facts.
Perfume making, alcohol making, separation of oxygen, nitrogen etc, petro-oil separation etc are example of distillation and all are tools for place branding.
Following places are famous due to alcohol distillation-
Marker’s Mark , Kentucky USA
Jack Daniels, Lynchburg, Tunisia, USA
Old Jameson, Dublin, Ireland
Yamazaki, Suntory, Japan
The Glenfidich , Dufftown,Scotland
Old Bush mills, County Antrim, Ireland
Reference:
Shukraniti, Manoj Pocket Books, Delhi pp 222
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Art is the strong medium of Tourism Development
Art a strong tool for place branding