Author Topic: Chief Executive Officer Guidelines, CEO Refreshing Guidelines  (Read 9344 times)

Bhishma Kukreti

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Re: Chief Executive Officer Guidelines, CEO Refreshing Guidelines
« Reply #330 on: September 03, 2021, 02:52:33 PM »
One to One Fight with Competitors especially in selling to  retailers

Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 373
       Bhishma Kukreti (Marketing Strategist)
-
बाहुयुधन्तु मल्लानामशस्त्रं मुष्टिभि : स्मृतम् II
The hand to hand fight is the contest between duellers without weapon.
(Shukraneeti, Chapter 7 Vidya VA Kala Nirupan- 55 )
 From marketing warfare point of view,  the above Shloka fits  competition among salesmen selling to a retailers (small , medium or malls).
 There is always direct or indirect one to one combat among salesmen of different brands selling their products to a common retailer. There are following areas where salesmen of different brands fight for –
1-Display area provided to the brands in the retail outlet
2-Preference in pushing the brand
3-Stock pressure
4- Credit days
5- Preference of brand among salesmen of the retailer (usually medium)
6- Not criticising the brand
7- Retailer offering discounts to the end customers from its profit
8- Space for Point of Purchase
9- Relationship with brand personnel
 There is always one to one fight among sales personnel of many brands selling to a retailer.
The Cief Executive Officer should understand those aspects of one to one fight among sales personnel in a retail shop. That will help the CEO for understanding sales management.
Reference –
Shukraniti, Manoj Pocket Books, Delhi pp 221
Copyright@ Bhishma Kukreti, 2021
-
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches   for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer



Bhishma Kukreti

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Re: Chief Executive Officer Guidelines, CEO Refreshing Guidelines
« Reply #331 on: September 14, 2021, 09:59:03 AM »
CEO must understand the Means of hand to hand fight

Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 373
       Bhishma Kukreti (Marketing Strategist)
-
मृतस्य तस्य न स्वर्गो यशो नेहापि विद्यते I
...
...
..
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कृत निपीडनं गेयं तन्मुक्तिस्तु प्रतिक्रिया II
That who died in one to one fight neither gets heaven nor gets praise in this earth. The hand to hand fight should be fought till last breath. Because, there must be fight till the pride of enemy is zeroed. .  Attack by hands, defend the hand attack, attacking various means by hand, attack by hand with speed, continuous attack on enemy, kill or injure the enemy, injuring or killing the enemy by taking benefit of carelessness of enemy, all the cited fighting is called Nipeedan  (offence or attack) and defence is called Pratikriya (  defence or reaction). All these hand to hand fight are part of art.
(Shukraneeti, Chapter 7 Vidya VA Kala Nirupan- 56 -58  )
Physically, CEO does not need to fight hand to hand with the competitors. However, there are many instances where the strategies of hand to hand fight are used in dealing with the competitors (organizations or individually) . All marketing fights are equal to the war /battle or fight in action especially, in creating marketing strategies.
Shukraniti, Manoj Pocket Books, Delhi pp 221
Copyright@ Bhishma Kukreti, 2021
-
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches   for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer


Bhishma Kukreti

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Re: Chief Executive Officer Guidelines, CEO Refreshing Guidelines
« Reply #332 on: September 17, 2021, 09:04:04 AM »


CEO must learn focusing on fixed point at a time
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 375
       Bhishma Kukreti (Marketing Strategist)
s= आधी अ
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कलाsभिलक्षिते देशे यंत्राद्यस्त्र निपातानम् I
The pitching or throwing arms and ammunition towards a fixed point (enemy ) is an art.

(Shukraneeti, Chapter 7 Vidya Va  Kala Nirupan- 59   )
 The Chief Executive Officer should focus on one point at a time and should avoid taking many points at a time.
 Taking a focal point at a time does not create confusion among the responders or staff .
Taking single point for action is surety to complete the job while taking many jobs at a time is guarantee of many unfinished jobs. .
Shukraniti, Manoj Pocket Books, Delhi pp 221
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing




Bhishma Kukreti

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Re: Chief Executive Officer Guidelines, CEO Refreshing Guidelines
« Reply #333 on: September 22, 2021, 12:21:05 PM »
Chanting and Propitiation of God Art the strong medium for Tourism development

Art as a Medium of Tourism Development -1

Different Marketing Strategies for fighting with Competitors

Strategies for Executive for marketing warfare

Guidelines for Chief Officers (CEO) series – 376

       Bhishma Kukreti (Marketing Strategist)

s= आधी अ

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विविधासन मुद्राभिर्देवता तोषणम् कला

Propitiating of Gods by various positions and various seats is an art

   Ganga Arti and Badrinath Arti attract tourists:

  Chanting Ganga Arti at the bank of Ganga in Rishikesh, Haridwar, Prayagraj, and Banaras and Badrinath Arti at Badrinath Temple attract tourists to visit these places.

 Same way, various chanting acts at various religious places also attract tourists.

 The CEO related to tourism departments of various organizations take a note about the importance of chanting for attracting tourists.

The stakeholders of chanting places should also study the needs of tourists at the very time.

 

(Shukraneeti, Chapter 7 Vidya Va  Kala Nirupan- 61    )

 

Shukraniti, Manoj Pocket Books, Delhi pp 221

Copyright@ Bhishma Kukreti, 2021

Strategies for Executive for marketing warfare

Tactics for the Chief Executive Officers responsible for Marketing

Approaches   for the Chief Executive Officers responsible for Brand Image

Strategies for the Chief Executive Officers responsible for winning Competitors

Immutable Strategic Formulas for Chief Executive Officer

(CEO-Logy, the science of CEO’s working based on Shukra Niti)

(Examples from Shukra Niti helpful for Chief executive Officer)

Successful Strategies for successful Chief executive Officer

Art the strong medium of Tourism Development

Ganga Arti at Rishikesh, Haridwar, Prayagraj, Banaras attracts tourists.

 

Bhishma Kukreti

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Re: Chief Executive Officer Guidelines, CEO Refreshing Guidelines
« Reply #334 on: September 23, 2021, 05:07:14 AM »
Transportation is essential for the tourism development

Horse and elephant driving as an art 
Art as a Medium of Tourism Development -2
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 377
       Bhishma Kukreti (Marketing Strategist)
s= आधी अ
-
सार्थ्यं च गजाश्वादेर्गतिशिक्षा कला स्मृता
The performances or maintaining  of driving elephants , horses is an art and training the driving and training to the elephants horses is an art too.
Shukraneeti, Chapter 7 Vidya va   Kala Nirupan- 61    )
   Transportation is Essential for Tourism Development:-
The transportation is an integral part of tourism. Nobody can think tourism development without transporting facilities (including inter city transportation).  With the better transportation facilities, the tourism expands. There are many important heritage sites in the world but due to poor or no transportation, those sites are under developed.
    Training for Vehicle Driving is a must for tourism development –
 Transportation facilities develop by having vehicles and drivers for driving vehicles. Drivers require proper training.

Reference:
Shukraniti, Manoj Pocket Books, Delhi pp 221
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches   for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Art is the strong medium of Tourism Development
Transportation is Essential for Tourism Development
Training for Vehicle Driving is a must for tourism development


Bhishma Kukreti

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Re: Chief Executive Officer Guidelines, CEO Refreshing Guidelines
« Reply #335 on: October 10, 2021, 05:19:17 PM »
Jaspur village (Uttarakhand, North India)  an Example of Place Branding by   Pottery production and Repairs

Pottery production as  medium for Place Branding
Art as a Medium of Tourism Development -3
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 377
       Bhishma Kukreti (Marketing Strategist)
s= आधी अ

मृत्तिकाकाष्ठपाषाणधातुभांडादिसत्रिकाI
Creating, producing , polishing pots of earthen mud , metal and wood or stone   , drawing picture  and colouring  on  vessels   of earthen mud , metal or wood or stone  is an art
Shukraneeti, Chapter 7 Vidya va   Kala Nirupan- 62 )
   Jaspur village is a small village of Dwarikhal Block of Pauri Garhwal, Uttarakhand, India.
The Brahmins Kukreti are original of Jaspur,. It is said that the first Kukreti settled in Jaspur in 14th century. Kukretis were busy in performing Brahminical Karmkand. However, there had been Shilpkars (Craftsmen) too in the village.
 Once before 1970 , Jaspur was a famous village for metal potteries and agro appliances production and repair in Dhangu , Dabralsyun and Udaipur Patti in Pauri Garhwal.  The village Jaspur was only one village in Dhangu Patti that had facilities for metal potteries and agro appliances manufacturing and repairs.
The craftsmen used to manufacture many types of potteries especially Bronze Hukka. According to late teacher of Lakshman Vidyalaya Inter College Dehradun, Leela Nnad Kothiyal ji , Bronze Hukka was famous in Tehri Durbar too and  the King and court men used to buy Hukkas made in Jaspur
The above example is enough to show that potteries manufacturing , trading and repair create images for a place.
Reference:
Shukraniti, Manoj Pocket Books, Delhi pp 221
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches   for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Art is the strong medium of Tourism Development
Pottery as strong medium of Tourism Development



Bhishma Kukreti

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Re: Chief Executive Officer Guidelines, CEO Refreshing Guidelines
« Reply #336 on: October 11, 2021, 04:44:05 AM »
Water Reservoirs:  the source of economic development and place branding too

Art as a Medium of Tourism Development -4
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 379 
       Bhishma Kukreti (Marketing Strategist)
s= आधी अ
-
जलवायवग्निसंयोगनिरोधैश्च क्रिया कला
Construction of water reservoirs as tank, canal, palaces and squares is (called) an art.
(Shukraneeti, Chapter 7 Vidya va   Kala Nirupan- 64)
Dams, Canals not only essential for economic development but also are medium for strong place branding for example –
Following Dams (water reservoirs ) not only irrigate the land but also medium for the respective  country’s image-
Kariba Dam, Zimbabwe
Bratsk Dam , Russia
Akosombo Dam Ghana
Daniel Johnson Dam, Canada
Guri Dam, Venezuela
 India gets its fame from longest Irrigation canal (Indira Gandhi canal 

Reference:
Shukraniti, Manoj Pocket Books, Delhi pp 221
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches   for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Art is the strong medium of Tourism Development





Bhishma Kukreti

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Re: Chief Executive Officer Guidelines, CEO Refreshing Guidelines
« Reply #337 on: October 15, 2021, 04:41:47 PM »
Ajanta Clocks made Morbi (Gujarat ) famous worldwide

Art as a Medium of Tourism Development -5
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 380
       Bhishma Kukreti (Marketing Strategist)
s= आधी अ
-
घट्याद्यनेकयन्त्रांनां वाद्यानां तु कृति: कला I63I
The assembling of clocks, watches and making /constructing of musical instruments is an art .
(Shukraneeti, Chapter 7 Vidya va   Kala Nirupan- 63)
 Making watches and musical instruments is an art and both are tools for place branding or both art creates images for the places.
  For example Morbi (a Town in  Saurashtra of West Gujrat ) became very famous worldwide  due to Ajanta Clock manufacturing in Morbi.
 Same way,  the places where musical instrument are made or sold become famous.
Watch making acts contributed the enhancement of fame for Switzerland. Same way , Japan also became famous due to watch manufacturing.
Reference:
Shukraniti, Manoj Pocket Books, Delhi pp 222
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches   for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Art is the strong medium of Tourism Development
Watch, Musical instruments manufacturing Centres as tools for place branding


Bhishma Kukreti

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Re: Chief Executive Officer Guidelines, CEO Refreshing Guidelines
« Reply #338 on: October 16, 2021, 05:01:25 AM »
Dyeing and block making make a place famous as Jetpur (Saurashtra,  Gujarat )

Art as a strong Tool for Tourism Promotion and Place Branding -7
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 381
       Bhishma Kukreti (Marketing Strategist)
s= आधी अ
-
हीनमध्यादिसंयोग- वर्णाद्यै रंजनं कला I
The (textile) dyeing by using inferior , meddling and other colours is an art
(Shukraneeti, Chapter 7 Vidya va   Kala Nirupan- first verse of 64)
. Dyeing is nothing but an art . The art of dyeing makes a place famous as other art offer employment to the artisans same way, dyeing offer employment to the artisans and offer fame to the place.
 Jetpur (Saurashtra Gujarat )  became famous due to dyeing and block making . Same way, Bhiwandi, Ichhalkranji, Maleganv  became textile centres due to facilities of dyeing in those cities.
Reference:
Shukraniti, Manoj Pocket Books, Delhi pp 222
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches   for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Art is the strong medium of Tourism Development
Art a strong tool for place branding

Bhishma Kukreti

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Re: Chief Executive Officer Guidelines, CEO Refreshing Guidelines
« Reply #339 on: October 17, 2021, 04:50:44 AM »
Distillation: A source for Place Branding (Whisky Tourism)

Art as a strong Tool for Tourism Promotion and Place Branding -8
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 382
       Bhishma Kukreti (Marketing Strategist)
s= आधी अ

जलवायवग्निसंयोगनिरोधैश्च  क्रिया कला
The process of Separation of Air and liquid (water) with the help of fire (distillation) is an art.
(Shukraneeti, Chapter 7 Vidya va   Kala Nirupan- 64)
Distilleries are very strong medium for place branding, developing place for business and tourism by distilleries is a well-known facts. 
Perfume making, alcohol making, separation of oxygen, nitrogen etc, petro-oil separation etc are example of distillation and all are tools for place branding.
Following places are famous due to alcohol distillation-
Marker’s Mark , Kentucky USA
Jack Daniels, Lynchburg, Tunisia, USA
Old Jameson, Dublin, Ireland
Yamazaki, Suntory, Japan
The Glenfidich , Dufftown,Scotland
Old Bush mills, County Antrim, Ireland



Reference:
Shukraniti, Manoj Pocket Books, Delhi pp 222
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches   for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Art is the strong medium of Tourism Development
Art a strong tool for place branding


 

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