Uttarakhand > Utttarakhand Language & Literature - उत्तराखण्ड की भाषायें एवं साहित्य
Chief Executive Officer Guidelines, CEO Refreshing Guidelines
Bhishma Kukreti:
One to One Fight with Competitors especially in selling to retailers
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 373
Bhishma Kukreti (Marketing Strategist)
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बाहुयुधन्तु मल्लानामशस्त्रं मुष्टिभि : स्मृतम् II
The hand to hand fight is the contest between duellers without weapon.
(Shukraneeti, Chapter 7 Vidya VA Kala Nirupan- 55 )
From marketing warfare point of view, the above Shloka fits competition among salesmen selling to a retailers (small , medium or malls).
There is always direct or indirect one to one combat among salesmen of different brands selling their products to a common retailer. There are following areas where salesmen of different brands fight for –
1-Display area provided to the brands in the retail outlet
2-Preference in pushing the brand
3-Stock pressure
4- Credit days
5- Preference of brand among salesmen of the retailer (usually medium)
6- Not criticising the brand
7- Retailer offering discounts to the end customers from its profit
8- Space for Point of Purchase
9- Relationship with brand personnel
There is always one to one fight among sales personnel of many brands selling to a retailer.
The Cief Executive Officer should understand those aspects of one to one fight among sales personnel in a retail shop. That will help the CEO for understanding sales management.
Reference –
Shukraniti, Manoj Pocket Books, Delhi pp 221
Copyright@ Bhishma Kukreti, 2021
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Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Bhishma Kukreti:
CEO must understand the Means of hand to hand fight
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 373
Bhishma Kukreti (Marketing Strategist)
-
मृतस्य तस्य न स्वर्गो यशो नेहापि विद्यते I
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कृत निपीडनं गेयं तन्मुक्तिस्तु प्रतिक्रिया II
That who died in one to one fight neither gets heaven nor gets praise in this earth. The hand to hand fight should be fought till last breath. Because, there must be fight till the pride of enemy is zeroed. . Attack by hands, defend the hand attack, attacking various means by hand, attack by hand with speed, continuous attack on enemy, kill or injure the enemy, injuring or killing the enemy by taking benefit of carelessness of enemy, all the cited fighting is called Nipeedan (offence or attack) and defence is called Pratikriya ( defence or reaction). All these hand to hand fight are part of art.
(Shukraneeti, Chapter 7 Vidya VA Kala Nirupan- 56 -58 )
Physically, CEO does not need to fight hand to hand with the competitors. However, there are many instances where the strategies of hand to hand fight are used in dealing with the competitors (organizations or individually) . All marketing fights are equal to the war /battle or fight in action especially, in creating marketing strategies.
Shukraniti, Manoj Pocket Books, Delhi pp 221
Copyright@ Bhishma Kukreti, 2021
-
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Bhishma Kukreti:
CEO must learn focusing on fixed point at a time
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 375
Bhishma Kukreti (Marketing Strategist)
s= आधी अ
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कलाsभिलक्षिते देशे यंत्राद्यस्त्र निपातानम् I
The pitching or throwing arms and ammunition towards a fixed point (enemy ) is an art.
(Shukraneeti, Chapter 7 Vidya Va Kala Nirupan- 59 )
The Chief Executive Officer should focus on one point at a time and should avoid taking many points at a time.
Taking a focal point at a time does not create confusion among the responders or staff .
Taking single point for action is surety to complete the job while taking many jobs at a time is guarantee of many unfinished jobs. .
Shukraniti, Manoj Pocket Books, Delhi pp 221
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Bhishma Kukreti:
Chanting and Propitiation of God Art the strong medium for Tourism development
Art as a Medium of Tourism Development -1
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 376
Bhishma Kukreti (Marketing Strategist)
s= आधी अ
-
विविधासन मुद्राभिर्देवता तोषणम् कला
Propitiating of Gods by various positions and various seats is an art
Ganga Arti and Badrinath Arti attract tourists:
Chanting Ganga Arti at the bank of Ganga in Rishikesh, Haridwar, Prayagraj, and Banaras and Badrinath Arti at Badrinath Temple attract tourists to visit these places.
Same way, various chanting acts at various religious places also attract tourists.
The CEO related to tourism departments of various organizations take a note about the importance of chanting for attracting tourists.
The stakeholders of chanting places should also study the needs of tourists at the very time.
(Shukraneeti, Chapter 7 Vidya Va Kala Nirupan- 61 )
Shukraniti, Manoj Pocket Books, Delhi pp 221
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Art the strong medium of Tourism Development
Ganga Arti at Rishikesh, Haridwar, Prayagraj, Banaras attracts tourists.
Bhishma Kukreti:
Transportation is essential for the tourism development
Horse and elephant driving as an art
Art as a Medium of Tourism Development -2
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 377
Bhishma Kukreti (Marketing Strategist)
s= आधी अ
-
सार्थ्यं च गजाश्वादेर्गतिशिक्षा कला स्मृता
The performances or maintaining of driving elephants , horses is an art and training the driving and training to the elephants horses is an art too.
Shukraneeti, Chapter 7 Vidya va Kala Nirupan- 61 )
Transportation is Essential for Tourism Development:-
The transportation is an integral part of tourism. Nobody can think tourism development without transporting facilities (including inter city transportation). With the better transportation facilities, the tourism expands. There are many important heritage sites in the world but due to poor or no transportation, those sites are under developed.
Training for Vehicle Driving is a must for tourism development –
Transportation facilities develop by having vehicles and drivers for driving vehicles. Drivers require proper training.
Reference:
Shukraniti, Manoj Pocket Books, Delhi pp 221
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Art is the strong medium of Tourism Development
Transportation is Essential for Tourism Development
Training for Vehicle Driving is a must for tourism development
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