Good point. It means we need ample resources to make a good product say an album and then market our product. In that case What could be the role of group like ours to promote the Uttarakhandi Folk music and how can we find the sponsors for folk music?
Uttarakhandi folk music is very sweet but most of the time it is not being marketed well. When the same music is used in films then it becomes famous. If you play ‘bedu pako baro masa’ then probably many would not recognize but when you play the same tune in “ Thanda matlab coca cola” then nearly everybody would recognize and appreciate.
So its the marketing of the song/music not the song to blame. How to break that scenario?
U know the cost of that add - 5 crore.
And the biggest hit album of our culture earns less then 15 lakhs. 15 lakhs means a worth to this industry.
Beofre searching these factors. We have to change mentality of our own community. Because persons who got little knowledge with good job left behind everything and even never interested to interact with anyone body. Music is far behind. I have seen many paharis they they never listen our own songs deliberately.
I have seen in Bengalis all whether rich, poor they love their own music thats why it is flourished and you can see in all TV channels everywhere you will find bengalis becuase they love their culture by heart. The same mentality we have to create and whomsoever you ever meet, please insist him to listen our own songs and watch our own movie so that little by little all will inclined and our culture will flourish.