Born to win, highly energetic, intelligent, and down to earth, an MBA by qualification, poet at heart, advertisement creative head by profession and the only Indian who has to his credit the Golden Lion Award at Cannes. He gets the maximum consumer appeal, because he has a very unique way of presentation and is very different from all others. Working with the world top Ad agency. Mccann Erickson, he is not only the backbone of the International Advertisement Industry but also the Indian film Industry where he is acknowledged as a great lyricist.
He is the man who has several Advertisements to his credit a few among which are:
Chloromint, Asian Paints, Cadbury, NDTV India, Pulse Polio Program, Vacao Scooty, Close up, Ponds etc.
He has won more then 200 advertising awards, His most widely known campaign is “Thanda Matlab Coca Cola” which took him to horizon where few have reached and got the Prestigious Golden Lion Award for the same. By now it is evident whom we are talking about. Of course one and the only one International Advertisement Guru - A Pahari boy from Uttarakhand, Prasoon Joshi. Let us share some moment from his busy life, and ask him how he got all the way from Almora (Uttarakhand) to the Creative Chairman of 11 countries with Mccann Erickson as well as how he made a milestone in the new wave of copywriters.
Some of his best lyrics are
Ladkiya kyon ladkon see nahin hoti.
Rok sako to rok lo.
Aab ke sawan aise barse by Shuba Mudgal.
Duba duba rehata hun by Silk Route.
All songs in Rang De Basanti
All songs in Fanhaa by Yash Raj
Recently He has received the Screen award (2007) for best lyrics from the Rang De Basanti..
Q Tell me something about your childhood?
A I was born in Almora. In my childhood I spent the maximum time at Narendra Nagar Tehri and Gopeshwar Chamoli. I still remember my childhood days, walking long distances into the forest with my friends just to eat `Kaffal'. It is the tastiest fruit I have ever had. I also used to pluck `Bureesh' flowers. Many such memories are attached to these places that I can never forget all my life.
Q What did you dream of becoming in your childhood?
A Had you asked me this question five years back, I could have told you what I wanted to become. But now it is different. Earlier I was a little confused in life, as my mother was a lecturer in Political Science and my father was an Assistant Deputy Director-Education, and besides this they were both great classical musicians. Filmi music was out of bounds at home; all my friends use to enjoy parties with film music. I was not allowed to attend them.
My dad always wanted me to become an IAS officer so accordingly I finished my B.Sc. and Post Graduation in Physics. After that I started preparing for the Civil Service Examination but my basic interest still was music and poetry.
I respect my parents very much and they never forced their decision on me. I think any person in this world who does not respect his parents will not be able to achieve the best in any field. Somehow, I had a feeling of insecurity towards my creativity earlier. After I finished my MBA from IMT Ghaziabad and it was a turning point in my life and I decided I wanted to be in creative field though I was not getting the proper break, I needed.
Q Did you have to struggle and have you ever felt that you have chosen a wrong path and wanted to return back?
A “Behind every successful man there are lots of unsuccessful years”
If I tell you that there is a fireball and you have to pass through it , if you think even once that you might get burnt, then you will never succeed as you have started protecting yourself from the fire, hence never think negative. During my post struggle period I was staying at Ghaziabad. Every morning we used to travel by bus to Delhi and back to Ghaziabad in the night. After that I stayed in Defence Colony in New Delhi in a small room with six other friends. Since every person has his own problems this thought was always on back of my mind and I never used to reach my room early because once you come to the room you cannot think anything else. That is the reason I use to spend more time in the office.
After this I shifted to Model town in New Delhi along with one of my great friend `ZAP' who is presently in Mumbai and into making films. All of a sudden one day the landlord told us to vacate the place, we didn't know what to do and where to go, but still the passion in me was always there inspite of problems. I liked listening to classical music and I used to go to such shows at FICCI and Kamani Auditorium late at night. As late night entry was not allowed in rented houses, I slept many nights on the benches at ISBT Kashmiri gate (Delhi). Struggle is the most important phase in ones life. God actually tests you. Every one has go through this struggle not only once but every time whenever he wants to accomplish something. One shouldn't be complacent in life else life has no meaning at all, the meaning of life is to keep going on.
ONLY @
http://www.creativeuttarakhand.com/celebrities/prasoon_joshi.html