Author Topic: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND  (Read 19336 times)

एम.एस. मेहता /M S Mehta 9910532720

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PRASOON JOSHI
Dosto,

Who is not familier with this personality who born in Uttarakhand soil and scaled such height of success. Prasoon Joshi, born 16 September 1971 at Almora in Uttaranchal and is presently a great personlity in Bollyhood as a "Ad Guru", lyricist etc.

He is the person who used famous Uttarakhandi song Bedo Pako Baro Masa" in Cocola company ad.. Thanda Matlab cocola just to promote Uttarakhand Music.

here is the Video.

[youtube]http://www.youtube.com/watch?v=L_YBkdZ9Otg

Regards,


M S Mehta

एम.एस. मेहता /M S Mehta 9910532720

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #1 on: October 11, 2007, 09:23:38 PM »

Apart from Ad Guru & Lyricist Prasoon Joshi Ji is also head of is the regional Creative Director for McCann-Erickson for south and south-east Asia.

Let us have a look on his Career.

AS A LYRICIST

He has been the lyricist for the following Bollywood films

Kajri (2008)
Taare Zameen Par (2007)
Fanaa (2006)
Rang De Basanti (2006)
Black (2005)
Rok Sako To Rok Lo (2004)
Phir Milenge (2004)
Hum Tum (2004)
Aankhen (2002)
Lajja (2001)

एम.एस. मेहता /M S Mehta 9910532720

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #2 on: October 11, 2007, 09:24:16 PM »
He has ALSO been the lyricist for several Indipop albums which have been hits:

Mann ke Manjeere: an album of women's dreams for Breakthrough(2000)
Ab ke Saawan(1999)

एम.एस. मेहता /M S Mehta 9910532720

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #3 on: October 11, 2007, 09:24:48 PM »

AS AD GURU

He has created the advertisements for the following products:[2]

Coca Cola
Chlormint
Asian paints
Cadbury
NDTV India
Pulse Polio Program
Vacao Scooty
Close up
Ponds
Happydent
He has also created a campaign on women and HIV/AIDS for Breakthrough.

एम.एस. मेहता /M S Mehta 9910532720

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #4 on: October 11, 2007, 09:25:55 PM »

AWARDS WON BY JOSH JI

He has won the Golden Lion at the Cannes Film Festival.
He has won the 2002 ABBY for the Best Copywriter and the Best Ad Campaign
He has won more then 200 advertising awards.
He has received the Screen Best Lyricst Award for the song Sason ko Sason from the film Hum Tum.
He has received FilmFare Best Lyricst Award 2006 for the song Chand Sifarish from the film FanaaAwards
He has won the Golden Lion at the Cannes Film Festival.
He has won the 2002 ABBY for the Best Copywriter and the Best Ad Campaign
He has won more then 200 advertising awards.
He has received the Screen Best Lyricst Award for the song Sason ko Sason from the film Hum Tum.
He has received FilmFare Best Lyricst Award 2006 for the song Chand Sifarish from the film Fanaa

Rajneesh

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #5 on: October 11, 2007, 09:57:39 PM »
Born to win, highly energetic, intelligent, and down to earth, an MBA by qualification, poet at heart, advertisement creative head by profession and the only Indian who has to his credit the Golden Lion Award at Cannes. He gets the maximum consumer appeal, because he has a very unique way of presentation and is very different from all others. Working with the world top Ad agency. Mccann Erickson, he is not only the backbone of the International Advertisement Industry but also the Indian film Industry where he is acknowledged as a great lyricist.

He is the man who has several Advertisements to his credit a few among which are:
Chloromint, Asian Paints, Cadbury, NDTV India, Pulse Polio Program, Vacao Scooty, Close up, Ponds etc.

He has won more then 200 advertising awards, His most widely known campaign is  “Thanda Matlab Coca Cola” which took him to horizon where few have reached and got the Prestigious Golden Lion Award for the same. By now it is evident whom we are talking about.  Of course one and the only one International Advertisement Guru - A Pahari boy from Uttarakhand, Prasoon Joshi. Let us share some moment from his busy life, and ask him how he got all the way from Almora (Uttarakhand) to the Creative Chairman of 11 countries with Mccann Erickson as well as how he made a milestone in the new wave of copywriters.

Some of his best lyrics are
Ladkiya kyon ladkon see nahin hoti.
Rok sako to rok lo.
Aab ke sawan aise barse by Shuba Mudgal.
Duba duba rehata hun by Silk Route.
All songs in Rang De Basanti
All songs in Fanhaa by Yash Raj
Recently He has received the Screen award (2007) for best lyrics from the Rang De Basanti..
 

Q   Tell me something about your childhood?
A    I was born in Almora. In my childhood I spent the maximum time at  Narendra Nagar Tehri and Gopeshwar Chamoli.  I still remember my childhood days, walking long distances into the forest with my friends just to eat `Kaffal'. It is the tastiest fruit I have ever had. I also used to pluck `Bureesh' flowers. Many such memories are attached to these places that I can never forget all my life.

Q    What did you dream of becoming in your childhood?
A     Had you asked me this question five years back, I could have told you what I wanted to become. But now it is different. Earlier I was a little confused in life, as my mother was a lecturer in Political Science and my father was an Assistant Deputy Director-Education, and besides this they were both great classical musicians.  Filmi music was out of bounds at home; all my friends use to enjoy parties with film music. I was not allowed to attend them.
 My dad always wanted me to become an IAS officer so accordingly I finished my B.Sc. and Post Graduation in Physics. After that I started preparing for the Civil Service Examination but my basic interest still was music and poetry.

I respect my parents very much and they never forced their decision on me. I think any person in this world who does not respect his parents will not be able to achieve the best in any field. Somehow, I had a feeling of insecurity towards my creativity earlier. After I finished my MBA from IMT Ghaziabad and it was a turning point in my life and I decided I wanted to be in creative field though I was not getting the proper break, I needed.

Q    Did you have to struggle and have you ever felt that you have chosen a wrong path and wanted to return back?
A    “Behind every successful man there are lots of unsuccessful years”
If I tell you that there is a fireball and you have to pass through it , if you think even once that you might get burnt, then you will never succeed as you have started protecting yourself from the fire, hence never think negative. During my post struggle period I was staying at Ghaziabad. Every morning we used to travel by bus to Delhi and back to Ghaziabad in the night. After that I stayed in Defence Colony in New Delhi in a small room with six other friends. Since every person has his own problems this thought was always on back of my mind and I never used to reach my room early because once you come to the room you cannot think anything else. That is the reason I use to spend more time in the office.

After this I shifted to Model town in New Delhi along with one of my great friend `ZAP' who is presently in Mumbai and into making films. All of a sudden one day the landlord told us to vacate the place, we didn't know what to do and where to go, but still the passion in me was always there inspite of problems. I liked listening to classical music and I used to go to such shows at FICCI and Kamani Auditorium late at night.  As late night entry was not allowed in rented houses, I slept many nights on the benches at ISBT Kashmiri gate (Delhi). Struggle is the most important phase in ones life. God actually tests you. Every one has go through this struggle not only once but every time whenever he wants to accomplish something. One shouldn't be complacent in life else life has no meaning at all, the meaning of life is to keep going on.
ONLY @
http://www.creativeuttarakhand.com/celebrities/prasoon_joshi.html

Anubhav / अनुभव उपाध्याय

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #6 on: October 11, 2007, 10:01:27 PM »
Wah Mehta ji and Rajneesh ji kya info daali hai majaa aa gaya.

एम.एस. मेहता /M S Mehta 9910532720

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #7 on: October 27, 2007, 11:25:30 AM »
Prasoon Joshi, Executive Chairman, McCann Erickson
India, has been elevated to Regional Executive
Creative Director-Asia Pacific. He was previously
Regional Creative Director for South & South-East
Asia.

Joshi now will hold creative charge of all McCann
operations in Asia Pac. This includes all operations
in South East Asia -- India, Pakistan, Sri Lanka, the
Philippines, Thailand, Vietnam, Indonesia, Malaysia,
Singapore, Japan, Honk Kong, China and Australia.

In addition, another significant change from the
Indian perspective is that McCann India operations
have been acknowledged as a distinct entity.
Previously, McCann India was reporting to South &
South-East Asia Area (SEA), but given its increasing
importance, it has now been given Area status in its
own right. As Executive Chairman, Prasoon Joshi will
be its Area Director too.

Apart from this, there are a few more changes in the
McCann Regional Management. Joshi replaces Jeremy
Perrott, who has recently been appointed Worldwide ECD
of McCann Healthcare, as Regional ECD. He is now
embarking on a similar challenge but on a global stage
and for a discipline that is critical to Worldgroup
growth in future. A detailed worldwide announcement of
Jeremy’s new role will be made shortly by Richard
Nordstrom, Global Head of McCann Healthcare.

Sorab Mistry becomes Asia Pacific Growth Officer, a
role that will focus on developing both the
geographical footprint and service offering of McCann
Worldgroup in the region. In the short term, Mistry
will oversee the restructuring of McCann operations in
Indonesia. He will also be responsible for McCann
affiliates in the region, and will remain based in
Singapore.

Mark Ingrouille becomes SEA Area Director replacing
Sorab, while remaining President of McCann Thailand.
Harry Corsham becomes Asia Pacific Director of
Multinational Clients. Corsham will extend the role he
already plays on Microsoft to now oversee the client
relationships for all of McCann’s key global clients
in the region.

Mark Cripps becomes Regional Digital Director, while
maintaining his role as Greater China Strategic
Planning Director for MRM. In this role Mark will be
responsible for the expansion of McCann Worldgroup
digital capability across the region as well as
digital strategy in key regional programmes.

Rajneesh

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #8 on: February 16, 2008, 07:18:57 AM »


www.businessworldindia.com

Prasoon Joshi fits the new stereotype of a creative director. He is from a small town (Almora) and is a writer at heart. He has written the lyrics for several Hindi films (Hum Tum among others) and serials.

http://www.youtube.com/watch?v=hlGIvZyrexo

or http://www.youtube.com/watch?v=hlGIvZyrexo


www.breakthrough.tv

Prasoon’s creativity has been deeply influenced by his childhood years in the Garwhal. Conversations with trees, birds and mountains while playing in the hills were part of his formative years in Almora, Gopeshwar


एम.एस. मेहता /M S Mehta 9910532720

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #9 on: February 16, 2008, 09:21:21 AM »

Rajneesh Ji,

Thanx for the update.




www.businessworldindia.com

Prasoon Joshi fits the new stereotype of a creative director. He is from a small town (Almora) and is a writer at heart. He has written the lyrics for several Hindi films (Hum Tum among others) and serials.

http://www.youtube.com/watch?v=hlGIvZyrexo

or http://www.youtube.com/watch?v=hlGIvZyrexo


www.breakthrough.tv

Prasoon’s creativity has been deeply influenced by his childhood years in the Garwhal. Conversations with trees, birds and mountains while playing in the hills were part of his formative years in Almora, Gopeshwar



 

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