Country-of-Origin or Place-of-Origin and Uttarakhand Branding- 9
Uttarakhandi Products were Strong Bases for Uttarakhand Branding in Mahabharata Era.
(Review of Uttarakhand Branding in Historical perspective, part -7)
Notes on concept of Country-of-Origin or Place-of-Origin in place branding, Importance of Country-of-Origin or Place-of-Origin for Asian Country Branding, Importance of Country-of-Origin or Place-of-Origin for South Asian Country Branding, Importance of Country-of-Origin or Place-of-Origin for SAARC Country Branding, Importance of Country-of-Origin or Place-of-Origin for Branding India, Importance of Country-of-Origin or Place-of-Origin for Branding North India, Importance of Country-of-Origin or Place-of-Origin for Branding Himalayan region, Importance of Country-of-Origin or Place-of-Origin for Branding Uttarakhand state, Importance of Country-of-Origin or Place-of-Origin for Branding Garhwal region, Importance of Country-of-Origin or Place-of-Origin for Branding Kumaun region
By: Bhishma Kukreti
Derrick Daye & Brad VanAuken (Country of Origin as Brand statement), Andeh Mikael & Berg per Olof ( Place –of-Origin Effects), R.P.Hamlin (Studying the Country –of- Origin);, H.A.Kent (Place of Origin: Towards Reconciling the Requirement..) ; Frank Go & Robert Govers (International Place Branding (, Zerrilo & Thomas (Developing brands and emerging markets) ; Bojan Dordevic (Corporate Strategic branding); Dentoni (Building individual brand..)or S.Anholt ( Place branding and Public diplomacy) suggest strongly that there is relation between place branding, country branding, nation branding or region branding with the concept of Country-of Origin or Place of Origin.
For thousands of years Garhwalis were conscious of concept of Country-of Origin or Place of Origin. Mahabharata is proof that Garhwalis were conscious of concept of Country-of Origin or Place of Origin.
Uttarakhandi Products were Strong Bases for Uttarakhand Branding in Mahabharata Era.
In Mahabharata, there is complete record or products used for indigenous uses and products being exported from Garhwal, (Adiparv:- 69/17-18,70/2,70-4,70-7,70-21,70-14,74-1to 2, 158/55; Vanparv : 158/51-52,158/49-51,38/17,119/11 etc; Sabhaparv:28/6 to further ..)
Garhwal was a famous exporter of in Mahabharata time. That is the reason Mahabharata appreciated the following products of Garhwal. Garhwal was exporting following products in Mahabharata era:
1-Trees, Plants and vegetarian products- Bamboo (bans, ringal kutans, devbans), Acacia, Shal, Babadghas, berries, resins, Bhojpatra, Ringal and pine products(DevDar). The descriptions in Vanparv of Mahabharata is nothing but a statement that concept of Country-of Origin or place of Origin was paying to the people of Garhwal for the place branding and prosperity of place-Garhwal.
2-Medcininal plants and medicines- Garhwal used to export various herbs and medicines to plains (Vanparv, 145/50). The account of medicinal plants and medicines in Garhwal and export from Garhwal in Vanparv, Adiparv, Sabhaparv of Mahabharata is the confirmation that the concept of Country-of Origin or Place of Origin plays a great role for place branding or country branding.
3-Minerals: Garhwal was prosperous in mineralogy and used to export minerals of gold, copper, sulfur, or finished products of those minerals (Vanparv 145/50, karnparv85/4-5). The narrative of minerals, metals found in Garhwal and export from there in various chapters of Mahabharata attestation that the notice of Country-of Origin or Place of Origin is essential for place branding or country branding.
4- Woolen cloths or wool products- Garhwal used to export woolen produces, leather, live stocks, Avery, precious stones in very good quantity (Vanpire and Karnparv of Mahabharata). The detailing of above products of Garhwal in couple of chapters is the verification that the concept of Country-of Origin or Place of Origin is a compulsion for branding of region, place branding country branding or nation branding.
Paying attention on the concept of Country-of Origin or Place of Origin by Uttarakhand Stakeholders:
The Uttarakhand Branding Stakeholders should pay much attention on the concept of Country-of Origin or Place of Origin for place branding in Uttarakhand branding. The Uttarakhand Branding Stakeholders should create awareness of the concept of Country-of Origin or Place of Origin for place branding among people, administration, diplomats , businessmen, exporters , and politicians about the concept of Country-of Origin or Place of Origin for place branding.
Copyright@ Bhishma Kukreti
Notes on concept of Country-of-Origin or Place-of-Origin in place branding, Importance of Country-of-Origin or Place-of-Origin for Asian Country Branding, Importance of Country-of-Origin or Place-of-Origin for South Asian Country Branding, Importance of Country-of-Origin or Place-of-Origin for SAARC Country Branding, Importance of Country-of-Origin or Place-of-Origin for Branding India, Importance of Country-of-Origin or Place-of-Origin for Branding North India, Importance of Country-of-Origin or Place-of-Origin for Branding Himalayan region, Importance of Country-of-Origin or Place-of-Origin for Branding Uttarakhand state, Importance of Country-of-Origin or Place-of-Origin for Branding Garhwal region, Importance of Country-of-Origin or Place-of-Origin for Branding Kumaun region to be continued……
