Author Topic: Tourism and Hospitality Industry Development & Marketing in Kumaon & Garhwal (  (Read 25536 times)

Bhishma Kukreti

  • Hero Member
  • *****
  • Posts: 18,384
  • Karma: +22/-1
                       Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators

                            टूर ऑपरेटरों द्वारा ग्राहक मनोविज्ञान आधारित  बाजार विभजितिकरण

                                      (Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series--107 ) 

                                  उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन -भाग 107   

 

                                                              लेखक :::: भीष्म कुकरेती  (विपणन व विक्री प्रबंधन विशेषज्ञ )

 टूर ऑपरटर ग्राहक के मनोविज्ञान को आधार से भी बाजार विभाजित कर सकते हैं -

१- ग्राहक की  रोमांच/ऐडवेंचर  की इच्छा

२- रिस्क लेने की इच्छा

३- धार्मिक अनुसंधान , धार्मिक अनुष्ठान , सामाजिक स्थिति ज्ञान पिपासा

४- चुनौतियां स्वीकारोक्ति

५- आराम व सुविधाएं भोग

६- क्रियाशील छुटियाँ विताना

७- खुला वातावरण या अन्य वातावरण


opyright @ Bhishma Kukreti  17 /11//2014


Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकों में ) , कोटद्वार , गढ़वाल

Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of  Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand; Customer Psychological Characteristics as Base for Market Segmentation for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand; 


                                   Swacch Bharat ! स्वच्छ भारत !

Bhishma Kukreti

  • Hero Member
  • *****
  • Posts: 18,384
  • Karma: +22/-1
                         Market Segmentation by Geo-Demographic Characteristics by Tour Operators

                                           स्थान विशेष आधार पर टूर ऑपरेटरों द्वारा बाजार विभाजन

                               (Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series--108 ) 

                                  उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन -भाग 108   

 

                                                              लेखक :::: भीष्म कुकरेती  (विपणन व विक्री प्रबंधन विशेषज्ञ )

स्थान विशेष, रहवासियों , रहने -ठहरने के गुण अनुसार भी टूर बाजार विभाजित किया जा सकता है -

१- किसी के घर पर ठहरने की सुविधा, अत्त्याधुनिक सुविधा , उच्च आय

२- एस्टेट

३- कृषि स्थान

४- ठहरने हेतु उच्च श्रेणी की सुविधा

५- सेवा निवृतीय स्थान

६- वहु सासंकृतिक क्षेत्र

Copyright @ Bhishma Kukreti  18 /11//2014


Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकों में ) , कोटद्वार , गढ़वाल

Market Segmentation by Geo-Demographic Characteristics by Tour Operators for Marketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; Market Segmentation by Geo-Demographic Characteristics by Tour Operators for Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand; Market Segmentation by Geo-Demographic Characteristics by Tour Operators for Marketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; Market Segmentation by Geo-Demographic Characteristics by Tour Operators for Marketing of Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; Market Segmentation by Geo-Demographic Characteristics by Tour Operators for Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; Market Segmentation by Geo-Demographic Characteristics by Tour Operators for Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; Market Segmentation by Geo-Demographic Characteristics by Tour Operators for Marketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; Market Segmentation by Geo-Demographic Characteristics by Tour Operators for Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; Market Segmentation by Geo-Demographic Characteristics by Tour Operators for Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand; Market Segmentation by Geo-Demographic Characteristics by Tour Operators for Marketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand; Market Segmentation by Geo-Demographic Characteristics by Tour Operators for Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand; Market Segmentation by Geo-Demographic Characteristics by Tour Operators for Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand; Market Segmentation by Geo-Demographic Characteristics by Tour Operators for Marketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand; Market Segmentation by Geo-Demographic Characteristics by Tour Operators for Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand

                                            Swacch Bharat ! स्वच्छ भारत !

Bhishma Kukreti

  • Hero Member
  • *****
  • Posts: 18,384
  • Karma: +22/-1
                        Price Factor as Marketing Segmentation Means for Tour Operators

                              टूर ऑपरेटरों हेतु बाजार विभाजन के लिए  ग्राहक लागत आधार

                         (Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series--109 ) 

                                  उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन -भाग 109   

 

                                                              लेखक ::: भीष्म कुकरेती  (विपणन व विक्री प्रबंधन विशेषज्ञ )

पर्यटकों का  खर्चा भी टूर ऑपरेटरों के लिए बाजार विभाजनीकरण का एक आधार है -

१-बजट

२- निम्न श्रेणी का बजट

२- मध्य श्रेणी का बजट

३-उच्चतम बजट -

      *सेवा संबंधी

       *सुविधा संवंधी

       *परिहवन संवंधी

       * विभिन्न क्रियाएँ संबंधी

कृपया नोट करना चाहिए कि सभी अमीर पर्यटक उच्च बजट के ग्राहक नही होते हैं।

Copyright @ Bhishma Kukreti  19 /11//2014


Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकों में ) , कोटद्वार , गढ़वाल

Price Factor as Marketing Segmentation Means for Tour Operators in Marketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; Price Factor as Marketing Segmentation Means for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand; Price Factor as Marketing Segmentation Means for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; Price Factor as Marketing Segmentation Means for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; Price Factor as Marketing Segmentation Means for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; Price Factor as Marketing Segmentation Means for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; Price Factor as Marketing Segmentation Means for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; Price Factor as Marketing Segmentation Means for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; Price Factor as Marketing Segmentation Means for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand; Price Factor as Marketing Segmentation Means for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand; Price Factor as Marketing Segmentation Means for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand; Price Factor as Marketing Segmentation Means for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand; Price Factor as Marketing Segmentation Means for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand; Price Factor as Marketing Segmentation Means for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand;


                  Swacch Bharat ! स्वच्छ भारत !


Bhishma Kukreti

  • Hero Member
  • *****
  • Posts: 18,384
  • Karma: +22/-1
                 Selecting Major Market Segments by  Tour Operators 

                 

                         टूर ऑपरेटर द्वारा कुछ मुख्य  बाजारों का चुनाव

                       (Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series--110 ) 

                                  उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन -भाग 110   

 

                                                              लेखक ::: भीष्म कुकरेती  (विपणन व विक्री प्रबंधन विशेषज्ञ )

बाजार विभाजित करने के पश्चात टूर ऑपरेटर को कुछ विशेष टूर व्यापरों को ही अपनाना चाहिए ना कि सभी बाजारों को।

बजार चुनाव में निम्न वातों का ध्यान रखा जाता है , संज्ञान लिया जाता है -

१- किन किन बाजारों से अधिक फायदा होगा ?

२- किन किन बाजारों  प्रतिस्पर्धा को जीता जा सकता है

३- टूर ऑपरेटर किन किन बजारों के  लायक है

४  -टूर ऑपरटर किन किन बजारों के बिलकुल भी लायक नही है

५- किन किन बाजारों को अभी तक दोहन नही हुआ है

६- टूर ऑपरेटर ध्येयित बजार को नया क्या दे सकता है की प्रतियोगिता में अब्बल रहे।

Copyright @ Bhishma Kukreti  20/11//2014


Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकों में ) , कोटद्वार , गढ़वाल

Selecting Major Market  Segments by  Tour Operators in  Marketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; Selecting Major Market  Segments by  Tour Operators in    Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand; Selecting Major Market  Segments by  Tour Operators in    Marketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; Selecting Major Market  Segments by  Tour Operators in    Marketing of Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; Selecting Major Market  Segments by  Tour Operators in    Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; Selecting Major Market  Segments by  Tour Operators in    Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; Selecting Major Market  Segments by  Tour Operators in    Marketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; Selecting Major Market  Segments by  Tour Operators in    Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; Selecting Major Market  Segments by  Tour Operators in    Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand; Selecting Major Market  Segments by  Tour Operators in    Marketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand; Selecting Major Market  Segments by  Tour Operators in    Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand; Selecting Major Market  Segments by  Tour Operators in    Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand; Selecting Major Market  Segments by  Tour Operators in    Marketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand; Selecting Major Market  Segments by  Tour Operators in    Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand;


                  Swacch Bharat ! स्वच्छ भारत !


Bhishma Kukreti

  • Hero Member
  • *****
  • Posts: 18,384
  • Karma: +22/-1
                       Analyzing Consumer Profiles by Tour Operators 

                         टूर ऑपरेटरों द्वारा ग्राहक प्रालेख / वर्गीकरण का विश्लेषण

                     (Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series--111 ) 

                                  उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन -भाग 111   

 

                                                              लेखक ::: भीष्म कुकरेती  (विपणन व विक्री प्रबंधन विशेषज्ञ )

 बजार चुनाव में टूर ऑपरेटर द्वारा ग्राहक प्रालेख या ग्राहक वर्गीकरण का विश्लेषण आवश्यक है।  निम्न प्रालेखों का विश्लेषण आवश्यक हैं -

१- एकला चलो , लिंग (स्त्री /पुरुष ) , युवा 18 -40 वय

२- समृद्धि अनुसार वर्गीकरण अति समृद्ध।  मध्यम समृद्ध , साधारण समृद्ध

 ३-अपना घर है कि नही

४-क्या ग्राहक विकसित देशों की और आकर्षित होते हैं

 ५-भारत में उन्हें क्या आकर्षित करता है

६- पहाड़ों के प्रति अनुराग

७-उत्तराखंड के प्रति अनुराग

८- उन्हें क्या भाता है ?

९- टूर ऑपरेटर सेवा से क्या चाहत है ?

Copyright @ Bhishma Kukreti  21/11//2014


Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकों में ) , कोटद्वार , गढ़वाल


Analyzing Consumer Profiles by Tour Operators in  Marketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; Analyzing Consumer Profiles by Tour Operators in  Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand; Analyzing Consumer Profiles by Tour Operators in  Marketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; Analyzing Consumer Profiles by Tour Operators in  Marketing of Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; Analyzing Consumer Profiles by Tour Operators in  Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; Analyzing Consumer Profiles by Tour Operators in  Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; Analyzing Consumer Profiles by Tour Operators in  Marketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; Analyzing Consumer Profiles by Tour Operators in  Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; Analyzing Consumer Profiles by Tour Operators in  Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand; Analyzing Consumer Profiles by Tour Operators in  Marketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand; Analyzing Consumer Profiles by Tour Operators in  Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand; Analyzing Consumer Profiles by Tour Operators in  Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand; Analyzing Consumer Profiles by Tour Operators in  Marketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand; Analyzing Consumer Profiles by Tour Operators in  Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand           

       Swacch Bharat ! स्वच्छ भारत !


Bhishma Kukreti

  • Hero Member
  • *****
  • Posts: 18,384
  • Karma: +22/-1
              Tour Operator Determining the Attractiveness of Each Tourism Market Segment

                          टूर ऑपरेटरों द्वारा प्रत्येक टूर बाजार के आकर्षणों का विशेलषण

              ( Hospitality and Tourism  Marketing Management for Garhwal, Kumaon and Hardwar series--112 ) 

                                  उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन -भाग 112   

 

                                                              लेखक ::: भीष्म कुकरेती  (विपणन व विक्री प्रबंधन विशेषज्ञ )

टूर ऑपरेटर को प्रत्येक बाजार को निम्न कोणो से नापना चाहिए -

१-बाजार का प्रतिवर्ष विकास दर

 २-बाजार का साइज (रुपयों में, रोजगार में आदि )

३-वर्तमान प्रतिस्पर्धी व उनका मार्केट शेयर

४- उस बजार के कम्पनियों का सालाना मुनाफा

५-बाजार प्रवेश की लागत व मुनाफ़ा कमाने तक की लागत

६- सुचना -संचार में सुविधाएं व सरलताएँ

७-बाजार प्रवेश हेतु निवेश की व्यवस्था

८- वाह्य प्रभावकारी कारक

Copyright @ Bhishma Kukreti  22/11//2014


Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकों में ) , कोटद्वार , गढ़वाल


Determining the Attractiveness of Each Tourism Market Segment in Marketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; Determining the Attractiveness of Each Tourism Market Segment in Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand; Determining the Attractiveness of Each Tourism Market Segment in Marketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; Determining the Attractiveness of Each Tourism Market Segment in Marketing of Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; Determining the Attractiveness of Each Tourism Market Segment in Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; Determining the Attractiveness of Each Tourism Market Segment in Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; Determining the Attractiveness of Each Tourism Market Segment in Marketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; Determining the Attractiveness of Each Tourism Market Segment in Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; Determining the Attractiveness of Each Tourism Market Segment in Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand; Determining the Attractiveness of Each Tourism Market Segment in Marketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand; Determining the Attractiveness of Each Tourism Market Segment in Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand; Determining the Attractiveness of Each Tourism Market Segment in Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand; Determining the Attractiveness of Each Tourism Market Segment in Marketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand; Determining the Attractiveness of Each Tourism Market Segment in Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand;


                  Swacch Bharat ! स्वच्छ भारत !

Bhishma Kukreti

  • Hero Member
  • *****
  • Posts: 18,384
  • Karma: +22/-1
                           
                       4 P Principles for Tour Operators in Developing Market Mix

                         टूर ऑपरेटरों का  मार्किट मिक्स हेतु 4 P सिद्धांत का परिपालन

         ( Hospitality and Tourism  Marketing Management for Garhwal, Kumaon and Hardwar series--113 ) 

                                  उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन -भाग 113   

 

                                                              लेखक ::: भीष्म कुकरेती  (विपणन व विक्री प्रबंधन विशेषज्ञ )

   किसी भी विपणन ने चार पी ( 4 P ) का  मिश्रण आवश्यक है।  वे चार पी ( 4 P )  हैं -

१- प्रोडक्ट, Product  या उत्पाद /वस्तु

२-प्रमोसन Publicity  या प्रचार -प्रसार

३-प्राइस Price या ग्राहक हेतु कीमत

४ -प्लेसमेंट Placement अथवा वितरण

मार्केटिंग में पोजिसनिंग का बड़ा महत्व होता है और उपरोक्त चार कारकों की सहायता से टूर ऑपरेटर अपनी पोजिसनिंग (ग्राहक के मन  छवि रचना ) करता है।       

 

Copyright @ Bhishma Kukreti  23/11//2014


Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकों में ) , कोटद्वार , गढ़वाल

4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand;


        Swacch Bharat ! स्वच्छ भारत !Intelligent India



Bhishma Kukreti

  • Hero Member
  • *****
  • Posts: 18,384
  • Karma: +22/-1
                   Role of Marketing Channel for Tour Operators

                     टूर ऑपरेटर व्यापार में वितरकों की भूमिका

         ( Hospitality and Tourism  Marketing Management for Garhwal, Kumaon and Hardwar series--114 ) 

                                  उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन -भाग 114   

 

                                                              लेखक ::: भीष्म कुकरेती  (विपणन व विक्री प्रबंधन विशेषज्ञ )

                                     मार्केट चैनेल या वितरण की व्याख्या व भूमिका

वितरण का अर्थ है वह संस्थान और सेवा विधान जो ग्राहकों को पर्यटक स्थल अथवा पर्यटन सेवाओं का विक्री साहित्य , व अन्य जानकारी देता है। वितरक पर्यटन स्थल अथवा ग्राहक उपभोग्य वस्तु/सेवा /विचार और उपभोग से दूर या बहुत दूर  होता है।

वितरण एक कड़ी होती है जिससे सूचनाएं , ज्ञान , सेवायें  वित्त संवाहन करता है।  जैसे सूचना का आदान प्रदान हेतु -टूरिस्ट प्लेस -टूर ऑपरेटर - बड़े वितरक , छोटे छोटे वितरक।   बुकिंग का ग्राहक से धन - छोटे छोटे वितरक से बड़े वितरक से टूर ऑपरेटर तक और फिर पर्यटन स्थल के विभिन्न सेवा दाताओं के पास पंहुचता है। वितरक ग्राहक के निकटवर्ती स्थान  रहता है।  किन्तु अब नेट मार्केटिंग ने यह भ्रम भी तोड़  है कि वितरक को ग्राहक के पास होना आवश्यक है।

     विभिन्न प्रकार से, विभिन्न विक्री माध्यमों , खरीदी माध्यमों से वितरक सीधे ग्राहक को सूचना देता है और उन्हें पर्यटन स्थल तक जाने के लिए लालायित /पटाता है।  वितरक ग्राहक से पर्यटन स्थल जाने के लिए निर्णय लिवाता है ,अग्रिम सौदा करता है ,   अग्रिम धन वसूलता है।  और वितरक पर्यटक स्थल की वस्तुओं /सेवाओं , वस्तुओं /सेवाओं के उत्पादक , टूर ऑपरेटर व ग्राहक के बीच मध्यस्त या कड़ी का काम करता है।                   

     

Copyright @ Bhishma Kukreti  24/11//2014


Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकों में ) , कोटद्वार , गढ़वाल


Role of Marketing Channel for Tour Operators in Marketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; Role of Marketing Channel for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand; Role of Marketing Channel for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; Role of Marketing Channel for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; Role of Marketing Channel for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; Role of Marketing Channel for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; Role of Marketing Channel for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; Role of Marketing Channel for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; Role of Marketing Channel for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand; Role of Marketing Channel for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand; Role of Marketing Channel for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand; Role of Marketing Channel for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand; Role of Marketing Channel for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand; Role of Marketing Channel for Tour Operators in Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand;

                  स्वच्छ भारत ! स्वच्छ भारत ! बुद्धिमान भारत !

 

Bhishma Kukreti

  • Hero Member
  • *****
  • Posts: 18,384
  • Karma: +22/-1
                           Function of Marketing Channel in Tour Operator Business

                           टूर ऑपरेटर व्यापार में वितर्क /मार्किट चॅनेल के कार्य /जुम्मेवारियां

       ( Hospitality and Tourism  Marketing Management for Garhwal, Kumaon and Hardwar series--115 ) 

                                  उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन -भाग 115   

 

                                                              लेखक ::: भीष्म कुकरेती  (विपणन व विक्री प्रबंधन विशेषज्ञ )

टूर वितरकों के मुख्य उत्तरदायित्व निम्न हैं -

१- ग्राहक हेतु बुकिंग , सूचना पाने के लिए विक्री स्थान का इंतजाम

२-ग्राहक को पर्यटक स्थलों के पम्फ्लेट्स , वाउचर्स आदि बांटना

३-मर्केंडाइजिंग करना

४-ग्राहक को राय मशवरा देना

५-टिकेट /व अन्य डॉक्युमेंट्स का इंतजाम करवाना

६-ग्राहक द्वारा अग्रिम धन /एडवांस को टूर ऑपरेटरों को पंहुचाना

७-टूर ऑपरेटरों की रणनीति को अपनाना

८- टूर ऑपरेटरों के परमोसन कार्यों को सहायता देना

९-ग्राहकों की शिकायतों व समाधानो की सूचना टूर ऑपरेटरों या ग्राहकों तक पंहुचाना

Copyright @ Bhishma Kukreti  25/11//2014


Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकों में ) , कोटद्वार , गढ़वाल

Function of Marketing Channel in Tour Operator Business in Marketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; Function of Marketing Channel in Tour Operator Business in Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand; Function of Marketing Channel in Tour Operator Business in Marketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; Function of Marketing Channel in Tour Operator Business in Marketing of Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; Function of Marketing Channel in Tour Operator Business in Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; Function of Marketing Channel in Tour Operator Business in Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; Marketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; Function of Marketing Channel in Tour Operator Business in Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand; Function of Marketing Channel in Tour Operator Business in Marketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand; Function of Marketing Channel in Tour Operator Business in Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand; Function of Marketing Channel in Tour Operator Business in Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand; Function of Marketing Channel in Tour Operator Business in Marketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand; Function of Marketing Channel in Tour Operator Business in Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand;


                  स्वच्छ भारत ! स्वच्छ भारत ! बुद्धिमान भारत !

Bhishma Kukreti

  • Hero Member
  • *****
  • Posts: 18,384
  • Karma: +22/-1
                   Fixed and Variable Costs of Tour Market Channel in context Uttarakhand Tourism

                                   टूर ऑपरेटरों के वितरण में   स्थिर खर्चे व परिवर्ती खर्चे (अचर - चर व्यय व्योरा )

  ( Hospitality and Tourism  Marketing Management for Garhwal, Kumaon and Hardwar series--115 ) 

                                  उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन -भाग 115   

 

                                                              लेखक ::: भीष्म कुकरेती  (विपणन व विक्री प्रबंधन विशेषज्ञ )

टूर /पर्यटन वितरण में निम्न   स्थाई व परिवर्ती व्यय होते हैं -

१- - बुकिंग /रिजर्वेसन सिस्टम को बिठाने के व्यय -जैसे कम्प्यूटर , सॉफ्टवेयर  आदि का प्रारम्भिक खर्चा और स्टाफ प्रशिक्षण खर्चा

 २--ब्राऊचर , पैम्फ्लेट का प्रिंटिंग व वितरण खर्चा

 ३ -विक्री वृद्धि , सेल्समैनो , वितरकों के उत्साह हेतु खर्चे

४-वितरकों के कार्यालय की अधिकारियों द्वारा यात्रा खर्च

५-सेल्स प्रमोसन के अन्य खर्चे

६-वितरकों के सेल्समैनो  हेतु प्रशिक्षण आदि

७- अन्य आकस्मिक खर्चे

Copyright @ Bhishma Kukreti  26/11//2014


Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकों में ) , कोटद्वार , गढ़वाल

Fixed and Variable Costs of Tour Market Channel in context Marketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; Fixed and Variable Costs of Tour Market Channel in context Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand; Fixed and Variable Costs of Tour Market Channel in context Marketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; Fixed and Variable Costs of Tour Market Channel in context Marketing of Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; Fixed and Variable Costs of Tour Market Channel in context Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; Fixed and Variable Costs of Tour Market Channel in context Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; Fixed and Variable Costs of Tour Market Channel in context Marketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; Fixed and Variable Costs of Tour Market Channel in context Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; Fixed and Variable Costs of Tour Market Channel in context Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand; Fixed and Variable Costs of Tour Market Channel in context Marketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand; Fixed and Variable Costs of Tour Market Channel in context Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand; Fixed and Variable Costs of Tour Market Channel in context Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand; Fixed and Variable Costs of Tour Market Channel in context Marketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand; Fixed and Variable Costs of Tour Market Channel in context Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand;

 

                                  स्वच्छ भारत ! स्वच्छ भारत ! बुद्धिमान भारत !


 

Sitemap 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22