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Job responsibilities of  Chief Executive officer (CEO )

Guidelines for Chief Executive Officers (CEO) series – 40 
(Guiding Lessons for CEOs based on Shukraneeti)
(Refreshing notes for Chief Executive Officers based on Shukra Niti)   

By: Bhishma Kukreti (Sales and Marketing Consultant)
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करदीकरणम राज्ञां रिपूर्णाम परिमर्दनम् I
भुमेरूपार्जनं भूयो राजवृत्तं तु चाष्टधा II (Shukra Niti Rajkrityadhikar Nirupan . 124)
Translation –
The King should have eight important behaviour or qualities as punish the cruel /culprit; donate (social causes); raise the subjects; expand the Kingdom; increase wealth /treasury through judiciary means; bring kings under the Kingdom and take tributes; supress the proudly enemies; expand the state.
  Same way, The CEO should have following personal traits too –
1-There should be punishment system along with rewards system in organization ( discipline in organization ) 
2-The organization should work for social causes too or CEO / organization should donate for social causes  (community and public relation)
3- CEO should work for all round development of employees and associates (Human resource management)
4- CEO should always go for expanding the organizational reach  (Organisational reach)
5- CEO should see that organization increases its wealth or assets through ethical  means.(fund raising and fund control)
6- CEO should create associates those  work for the organization ( taking care associates ) 
7- The CEO should see that the organization is competitive enough for tackling competition
8- CEO must see that organization is towards globalization or the organization becomes acquires competitive enough for becoming global brand (comptativeness for becoming global brand)
References-
1-Shukra Niti, Manoj Pocket Books Delhi, page 34
Copyright@ Bhishma Kukreti, 2020 

Danger of Lustful CEO /CEO must avoid prostitute/call girls (Lustful lifestyle)

Guidelines for Chief Executive Officers (CEO) series – 43 
(Guiding Lessons for CEOs based on Shukraneeti)
(Refreshing notes for Chief Executive Officers based on Shukra Niti)   
By: Bhishma Kukreti (Sales and Marketing Consultant)
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  नटगायक गणिकामल्ल षढाल्प जातिषु I
 योअतिसक्तो नृपो निंद्य: स हि शत्रुमुखे II (Shukra Niti ,Rajkrityadhikar Nirupan 127 )
 Translation –
  The king that takes more interest in prostitutes Dancers) , singers, wrestlers, eunuch and low category persons that king is criticized by all and is defeated by the enemies or is surrounded by the enemies. (Shukra Niti, Rajkrityadhikar Nirupan 127)

References-
1-Shukra Niti, Manoj Pocket Books Delhi, page 34
Copyright@ Bhishma Kukreti, 2020 

Importance of CEO‘s Reputation for Organization Reputation

Guidelines for Chief Executive Officers (CEO) series – 45
(Guiding Lessons for CEOs based on Shukraneeti)
(Refreshing notes for Chief Executive Officers based on Shukra Niti)
 
By: Bhishma Kukreti (Sales and Marketing Consultant)
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न अपराध हि क्षमते प्रदंडो धन हारक I
स्वदुर्गुण श्रवणतो लोकानां परिपीडक: II(Shukra Niti, Rajkrityadhikar Nirupan 129)
नृपो यदा तदा लोक: क्षुभ्य्ते भिद्यते यत : I
गूढ़चारै श्रावयित्वा स्ववृत्तं दूषयति को II (Shukra Niti, Rajkrityadhikar Nirupan 130)
Translation -
The King that does not pardon the crime but punishes severely the culprit , loot the wealth, and insults that person who brings out his weaknesses , the subject is upset with such King and does not like such King. Therefore the King should send out the spies for finding about liking and disliking among people and ministers about his (King’s) behaviour.
(Shukra Niti, Rajkrityadhikar Nirupan 129, 130)
In Shukracharya time, the image of a King was important for ruling smoothly the Kingdom , today, it is important the reputation of a CEO for smooth running of an organization.
The reputation of chief executive effects on following areas of the company –
The reputation of CEO effects recruitment and retention.
The reputation of CEO is helpful in earning on the consumer’s trust (for example in Politics, the reputation of party present effects Vote share)
The reputation of the chief executive officer effects the market valuation of the company. The reputation of CEO is fundamental driver of company reputation.
 In a report The CEO Reputation Premium: Gaining Advantage in the Engagement Era, Webbers Sandwich  (2) found by extensive  survey in 2018, that the leader’s reputation is fourth important factors for company’s overall reputation .
Attribute ------------------------------------% effecting over all reputation of company
Product and Service quality ------------ 66
Financial performance -------------------57
Company Industry -------------------------50
Company leader Reputation -----------------49
Marketing and communication ---------------49
Company reputation related to innovation ---48
Views of News media about Company ----45
 The above research company also found country wise -% of company market value attributed to the reputation of CEO –
Asian Country ---------------------------% 
China--------------------------------------45
Hong Kong --------------------------------51
India -------------------------------------- 56
Japan --------------------------------------28
Malaysia ---------------------------------- 59
Singapore ------------------------------------- 45
South Korea ------------------------------- 28
The CEO has reputation inside the organization too that is usually different than outside. The executives of the organization judge the reputation of the CEO on following points (2)-
Clear vision for the company
Inspirational capabilities
Honesty and ethical
Good communicator internally
Cares for the company reputation
Has global out look
Good communicator externally
Decisiveness
Focussed on customers
The CEO should watch on his/her reputation among employees, among executives and among outside the organization and should conduct survey/research for  finding out her/his reputation among stakeholders.   
References-
1-Shukra Niti, Manoj Pocket Books Delhi, page 34
2- Webershandwick.scot/wp-content/upload/2015/07/CEO-FULL-REPORT-FIANAL-Digita-ML.pdf
Copyright@ Bhishma Kukreti, 2020 

CEO Handling Criticism from inside and from Outside

Guidelines for Chief Executive Officers (CEO) series – 47
(Guiding Lessons for CEOs based on Shukra Niti)
(Refreshing notes for Chief Executive Officers (CEOs) based on Shukra Niti)   

By: Bhishma Kukreti (Sales and Marketing Consultant)
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सकीर्त्यै सत्यंजेन्नित्यं नावमन्येत वै प्रजा: I
लोको निंदति राजंस्वतां चारै: संश्रावितो यदि  II(Shukra Niti  Rajkrityadhikar Nirupan,133) 
 कोपं करोति दौरात्म्यदात्म दुर्गुणलोपक: I
सीता साध्वपि रामेण त्यक्ता लोकपवादत: (Shukra Niti  Rajkrityadhikar Nirupan,134)
 शक्तेनापि हि धृतो दंडाअल्पो रजके  कचित्
Translation
If spies (a research or survey) inform to the king, “O King! The subject is criticizing you (for such mistakes or negative points).  The king that is incapable that king tries to hide his negative points and becomes angry but no other kings. Ramchandra was the strongest Kings but he left his wife Sita and did not punish that washer man that criticized Rama
(Shukra Niti  Rajkrityadhikar Nirupan,133, 134)
 CEO should know handling criticism –
 The CEO gets criticism from inside and outside too. CEO must be expert of handling criticism.
Jeff Wolf (7 Disciplines of a Leader Fame) suggests following ways for CEO handling criticism (2)  –
Most Critics are getting rise out of you so, don’t fire back.
The CEO should not let it get personalize 
The CEO should not get bitter
CEO should know that criticism comes with job.
CEO should avoid Knee –Jerk relationship
CEO should face the truth (if it reality)
CEO must rise above criticism and analyse objectively
Use sense of Humour for defusing your criticism
References
1-Shukra Niti, Manoj Pocket Books Delhi, page 
2- Jeff Wolf, 8.7.2015, How Effective Leaders Handle Criticism, fastcompny.com 3049410/how-leaders-handle-criticism
Copyright@ Bhishma Kukreti, 2020 
Guidelines for Chief Executive Officers; Guidelines for Managing Directors; Guidelines for Chief Operating officers (CEO); Guidelines for  General Mangers; Guidelines for Chief Financial Officers (CFO) ; Guidelines for Executive Directors ; Guidelines for ; Refreshing Guidelines for  CEO; Refreshing Guidelines for COO ; Refreshing Guidelines for CFO ; Refreshing Guidelines for  Managers; Refreshing Guidelines for  Executive Directors; Refreshing Guidelines for MD ; Refreshing Guidelines for Chairman ; Refreshing Guidelines for President , CEO facing Criticism ; How CEO must handle criticism , How to avoid anger by criticism will be continues …

      CEO should know handling anger especially when criticized 

Guidelines for Chief Executive Officers (CEO) series – 48
(Guiding Lessons for CEOs based on Shukra Niti)
(Refreshing notes for Chief Executive Officers (CEOs) based on Shukra Niti) 
 
By: Bhishma Kukreti (Sales and Marketing Consultant)
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किं पुनर्मनुजा नित्यं निंदाज: क्रोध: इत्यत: I
राजा सुभागदंडी स्यात्सुक्षमी रंजक सदा II   (  Shukra Niti  Rajkrityadhikar Nirupan,137)     
Translation –
  This is well known fact (from centuries) that people get angry when they are criticized. That is why the King should pay attention on law and order and has to be tolerant or permissive and eradicator of pain of citizens. (  Shukra Niti  Rajkrityadhikar Nirupan,137)   
 This is a normal tendency that the people becoming angry when they are criticized or ignored.
 The CEO should know handling personal criticism and should know how to handle anger too. The permissive characteristic is the best way not to feel angry when criticized.
  Tackling anger is also personal management and becoming aware about anger is the best way to tackle anger. One should ask self the following questions when feel angry –
When and where the anger occurs
Why do you feel anger?
What kind of memories or images comes when you become angry?
What and how do you feel In mind, intellect and ego) when you are angry?
What is the thought process (in mind, intellect and ego) when you are angry?
What other people do when you become angry on them?
Are you comfortable or uncomfortable after anger is calmed down?
References
Shukra Niti, Manoj Pocket Books Delhi, page 35
Copyright@ Bhishma Kukreti, 2020 
Guidelines for Anger handling for Chief Executive Officers;  Guidelines for Anger handling for Managing Directors;  Guidelines for Anger handling for Chief Operating officers (CEO);  Guidelines for Anger handling for  General Mangers;  Guidelines for Anger handling for Chief Financial Officers (CFO) ;  Guidelines for Anger handling for Executive Directors ;  Guidelines for Anger handling for ; Refreshing  Guidelines for Anger handling for  CEO; Refreshing  Guidelines for Anger handling for COO ; Refreshing  Guidelines for Anger handling for CFO ; Refreshing  Guidelines for Anger handling for  Managers; Refreshing  Guidelines for Anger handling for  Executive Directors; Refreshing  Guidelines for Anger handling for MD ; Refreshing  Guidelines for Anger handling for Chairman ; Refreshing  Guidelines for Anger handling for President