खबर है कि ZeeTV एक नया चैनल Launch करने जा रहा है. Etv और सहारा समय की तरह ही यह चैनल भी उत्तर प्रदेश और उत्तराखण्ड के लिये संयुक्त चैनल होगा. लेकिन हमें इन्तजार है ऐसे चैनल का जो सिर्फ उत्तराखण्ड की खबरों, संगीत और संस्कृति पर आधारित हो.
Brand Curry wins creative duties for Zee News UP
Rahul Kapoor - Televisionpoint.com | New Delhi
In an multi-agency pitch, Brand Curry, a communication specialist outfit, has won the creative duties for Zee News Uttar Pradesh (UP), which will be launched by the end of this month. The new news channel will focus on the states of Uttar Pradesh and Uttarakhand.
Though the account size could not be ascertained, sources said that it was substantial. The tag line for the channel is "Jad Se Jahaan Tak", which gets people to look forward by connecting with their roots.
Barun Das, chief executive officer, Zee News, says, "We had received proposals from several ad agencies for handling the account of Zee News UP. Brand Curry came closest to understanding our proposition and we are glad they will be handling our account."
Sanjay Pandey, business head, Zee News UP, said, "Brand Curry had come up with really innovative ideas about the Hindi market, which made us decide on the agency."
Rajshekhar Malaviya, vice-president, account management, Brand Curry, said, "The brief we got from Zee News UP was that there was need of news that could connect to the relevant audience. The client was looking to connect with the Uttar Pradesh audience and wanted to know what non-metro India was looking for."
"The advantage we had over other agencies was that we had a good understanding of the UP market and communicating there. UP as a state doesn't have a distinct identity, but has various cultures. Everything changes as one moves from one part of the state to the other. So, this knowledge worked in our favour," Malaviya added.
Television and outdoor will be considered for advertising purposes, which will be supported by print, e-mailers and below-the-line activities. The channel intends to bring the diverse cultural entities of the state on a single platform, and focus on news from the state, which is of concern to the people of the state.
The current television news channels in Uttar Pradesh include Samay Uttar Pradesh, ETV Uttar Pradesh, Jan Sandesh, VOI and TV 100.
Samay Uttar Pradesh and ETV Uttar Pradesh are broadcast in both UP and Uttarakhand. Jan Sandesh and VOI are broadcast only in UP, while TV 100 focuses on Uttarakhand and in some parts of UP.