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Bhishma Kukreti:
Jaspur village (Uttarakhand, North India)  an Example of Place Branding by   Pottery production and Repairs

Pottery production as  medium for Place Branding
Art as a Medium of Tourism Development -3
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 377
       Bhishma Kukreti (Marketing Strategist)
s= आधी अ

मृत्तिकाकाष्ठपाषाणधातुभांडादिसत्रिकाI
Creating, producing , polishing pots of earthen mud , metal and wood or stone   , drawing picture  and colouring  on  vessels   of earthen mud , metal or wood or stone  is an art
Shukraneeti, Chapter 7 Vidya va   Kala Nirupan- 62 )
   Jaspur village is a small village of Dwarikhal Block of Pauri Garhwal, Uttarakhand, India.
The Brahmins Kukreti are original of Jaspur,. It is said that the first Kukreti settled in Jaspur in 14th century. Kukretis were busy in performing Brahminical Karmkand. However, there had been Shilpkars (Craftsmen) too in the village.
 Once before 1970 , Jaspur was a famous village for metal potteries and agro appliances production and repair in Dhangu , Dabralsyun and Udaipur Patti in Pauri Garhwal.  The village Jaspur was only one village in Dhangu Patti that had facilities for metal potteries and agro appliances manufacturing and repairs.
The craftsmen used to manufacture many types of potteries especially Bronze Hukka. According to late teacher of Lakshman Vidyalaya Inter College Dehradun, Leela Nnad Kothiyal ji , Bronze Hukka was famous in Tehri Durbar too and  the King and court men used to buy Hukkas made in Jaspur
The above example is enough to show that potteries manufacturing , trading and repair create images for a place.
Reference:
Shukraniti, Manoj Pocket Books, Delhi pp 221
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches   for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Art is the strong medium of Tourism Development
Pottery as strong medium of Tourism Development


Bhishma Kukreti:
Water Reservoirs:  the source of economic development and place branding too

Art as a Medium of Tourism Development -4
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 379 
       Bhishma Kukreti (Marketing Strategist)
s= आधी अ
-
जलवायवग्निसंयोगनिरोधैश्च क्रिया कला
Construction of water reservoirs as tank, canal, palaces and squares is (called) an art.
(Shukraneeti, Chapter 7 Vidya va   Kala Nirupan- 64)
Dams, Canals not only essential for economic development but also are medium for strong place branding for example –
Following Dams (water reservoirs ) not only irrigate the land but also medium for the respective  country’s image-
Kariba Dam, Zimbabwe
Bratsk Dam , Russia
Akosombo Dam Ghana
Daniel Johnson Dam, Canada
Guri Dam, Venezuela
 India gets its fame from longest Irrigation canal (Indira Gandhi canal 

Reference:
Shukraniti, Manoj Pocket Books, Delhi pp 221
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches   for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Art is the strong medium of Tourism Development




Bhishma Kukreti:
Ajanta Clocks made Morbi (Gujarat ) famous worldwide

Art as a Medium of Tourism Development -5
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 380
       Bhishma Kukreti (Marketing Strategist)
s= आधी अ
-
घट्याद्यनेकयन्त्रांनां वाद्यानां तु कृति: कला I63I
The assembling of clocks, watches and making /constructing of musical instruments is an art .
(Shukraneeti, Chapter 7 Vidya va   Kala Nirupan- 63)
 Making watches and musical instruments is an art and both are tools for place branding or both art creates images for the places.
  For example Morbi (a Town in  Saurashtra of West Gujrat ) became very famous worldwide  due to Ajanta Clock manufacturing in Morbi.
 Same way,  the places where musical instrument are made or sold become famous.
Watch making acts contributed the enhancement of fame for Switzerland. Same way , Japan also became famous due to watch manufacturing.
Reference:
Shukraniti, Manoj Pocket Books, Delhi pp 222
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches   for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Art is the strong medium of Tourism Development
Watch, Musical instruments manufacturing Centres as tools for place branding

Bhishma Kukreti:
Dyeing and block making make a place famous as Jetpur (Saurashtra,  Gujarat )

Art as a strong Tool for Tourism Promotion and Place Branding -7
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 381
       Bhishma Kukreti (Marketing Strategist)
s= आधी अ
-
हीनमध्यादिसंयोग- वर्णाद्यै रंजनं कला I
The (textile) dyeing by using inferior , meddling and other colours is an art
(Shukraneeti, Chapter 7 Vidya va   Kala Nirupan- first verse of 64)
. Dyeing is nothing but an art . The art of dyeing makes a place famous as other art offer employment to the artisans same way, dyeing offer employment to the artisans and offer fame to the place.
 Jetpur (Saurashtra Gujarat )  became famous due to dyeing and block making . Same way, Bhiwandi, Ichhalkranji, Maleganv  became textile centres due to facilities of dyeing in those cities.
Reference:
Shukraniti, Manoj Pocket Books, Delhi pp 222
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches   for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Art is the strong medium of Tourism Development
Art a strong tool for place branding

Bhishma Kukreti:
Distillation: A source for Place Branding (Whisky Tourism)

Art as a strong Tool for Tourism Promotion and Place Branding -8
Different Marketing Strategies for fighting with Competitors
Strategies for Executive for marketing warfare
Guidelines for Chief Officers (CEO) series – 382
       Bhishma Kukreti (Marketing Strategist)
s= आधी अ

जलवायवग्निसंयोगनिरोधैश्च  क्रिया कला
The process of Separation of Air and liquid (water) with the help of fire (distillation) is an art.
(Shukraneeti, Chapter 7 Vidya va   Kala Nirupan- 64)
Distilleries are very strong medium for place branding, developing place for business and tourism by distilleries is a well-known facts. 
Perfume making, alcohol making, separation of oxygen, nitrogen etc, petro-oil separation etc are example of distillation and all are tools for place branding.
Following places are famous due to alcohol distillation-
Marker’s Mark , Kentucky USA
Jack Daniels, Lynchburg, Tunisia, USA
Old Jameson, Dublin, Ireland
Yamazaki, Suntory, Japan
The Glenfidich , Dufftown,Scotland
Old Bush mills, County Antrim, Ireland



Reference:
Shukraniti, Manoj Pocket Books, Delhi pp 222
Copyright@ Bhishma Kukreti, 2021
Strategies for Executive for marketing warfare
Tactics for the Chief Executive Officers responsible for Marketing
Approaches   for the Chief Executive Officers responsible for Brand Image
Strategies for the Chief Executive Officers responsible for winning Competitors
Immutable Strategic Formulas for Chief Executive Officer
(CEO-Logy, the science of CEO’s working based on Shukra Niti)
(Examples from Shukra Niti helpful for Chief executive Officer)
Successful Strategies for successful Chief executive Officer
Art is the strong medium of Tourism Development
Art a strong tool for place branding

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