Author Topic: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND  (Read 18841 times)

Rajneesh

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #20 on: September 01, 2009, 01:59:16 PM »
A traditionalist to the core
Neena Sharma
Tribune News Service

Dehradun, August 31
Memories of his childhood often resurface in the lyrics that he pens for Hindi films; the bitter competition of the Mumbai filmdom has not erased these.

Prasoon JoshiIt is with the great intensity that lyricist and ad man Prasoon Joshi responds to issues that he feels are in the interest of the state and its culture, still worried about the smells and sights of small towns that he feels be preserved and protected.

Here in Doon to receive the prestigious Shalinder Samman, Joshi emphasised on the need to preserve Uttarakhand’s innocence.

Favouring selective entry for producers keen to shoot in the state, Joshi feels that in order to preserve the beauty of the state, certain places need to be kept out of bounds.

“I am in favour of restrictive entry. The innocence of a small town will be lost forever if crew from Mumbai was to descend there; it would be blatant interference in the the daily life of our people and their traditions,” he says.

Quick to admit that it was his songs that brought him popularity, he says: “Though I started writing poems at age 17, it was only when these were set to music that people started noticing my works.

I did not approach people for work but after my first work with Shuba Mudgal ‘Ab ke baras,’ things took an altogether different turn,” He said.

Joshi believes that a demanding audience can bring in the best in people and force producers and lyricists to come out with good work. “At times I am surprised at the utter lack of awareness that the media displays while evaluating a piece of work. One has to remember that nothing in art can be black or white,” says Joshi.

Calling for an art institute in Uttarakhand that can hone the talent of young artistes, Joshi says: “It can do wonders to aspirants as there is no dearth of work for talented artists, but right attitude and training is a must.”

Having built a rapport with the likes of AR Rehman and Aamir Khan, he says: “I believe that relationships have to be built beyond work; a dialogue has to be struck some-where and it is sure to see you through turbulent times.”

On his association with the Rural Entrepreneurship in Art and Cultural Heritage (REACH) that plans to rope him in as brand ambassador, Joshi says he is willing to work in any manner provided due respect is accorded to state culture and heritage.
http://www.tribuneindia.com/2009/20090901/dplus.htm

Rajneesh

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #21 on: September 01, 2009, 02:00:15 PM »
बैंक में होता तो मर जाती कविता
देहरादून, जागरण संवाददाता: अगर मैं विज्ञापन की दुनिया के बजाय किसी बैंक में होता तो शायद मेरी कविता मर जाती। सोमवार को राजपुर रोड स्थित एक होटल में आयोजित प्रेस कांफ्रेंस में रंग दे बसंती, तारे जमीं पर और दिल्ली-06 जैसी फिल्मों में गीत लिखकर युवा दिलों की धड़कन बन चुके गीतकार प्रसून जोशी ने कहा कि विज्ञापन की दुनिया ने उन्हें स्वाभाविक रहने दिया है। इसके जरिए उन्हें सामाजिक कार्य का अवसर मिला। चुनावों के दौरान, पल्स पोलियो अभियान और प्राथमिक शिक्षा के लिए सकारात्मक संदेश गढ़ने का मौका मिला। मिर्जा गालिब, कैफी आजमी, मीर तकी मीर, सूर्यकांत त्रिपाठी निराला, सुमित्रानंदन पंत, पाब्लो नेरुदा और क्रांतिकारी कवि अवतार सिंह संधू पाश के प्रशंसक प्रसून के अब तक फिल्मी गीतों से इतर तीन कविता संग्रह आ चुके हैं। 17 बरस की उम्र में ही उनका एक संग्रह जग सो रहा है प्रकाशित हुआ था। जल्द ही उनका नया कविता संग्रह सामने आएगा। उन्होंने बताया कि जल्द ही संगीतकार मोजार्ट की जिंदगी की कहानी से प्रेरित फिल्म लंदन ड्रीम में लोग उनके लिखे गीत सुनेंगे। प्रसून जोशी का मानना है कि दक्षिण के लोगों में जहां गणितीय प्रतिभा है। पहाड़ के लोग भावनात्मक होते हैं इसलिए उनमें भावनात्मक प्रतिभा है। जरूरत है बस उन्हें सही मार्गदर्शन की। इसीलिए वह उत्तराखंड में विश्व स्तरीय मीडिया संस्थान खोलना चाहते हैं। उत्तराखंड के अल्मोड़ा जिले के जाखन देवी में जन्मे प्रसून ने कहा कि नरेंद्रनगर, गोपेश्वर में बीते बचपन ने ही उनमें रचनाधर्मिता के बीज डाले। बचपन के मित्र गबर सिंह का उन्हें हाथ हिलाकर विदा करना आज भी जेहन में बसा है। प्रसून जोशी ने कहा कि उत्तराखंड के लोगों में एक खास किस्म की मासूूमियत है जिसे बचाए जाने की जरूरत है।
http://in.jagran.yahoo.com/epaper/index.php?location=43&edition=2009-09-01&pageno=3

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #22 on: September 01, 2009, 02:17:13 PM »
Thanks Rajneesh bhai is information ke liye.

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #23 on: September 01, 2009, 06:56:18 PM »
इस कार्यक्रम के सिलसिले में देहरादून आये प्रसून जोशी जी के टीवी पर मैने कई इन्टरव्यू देखे.. प्रसून जी उत्तराखण्ड में काम करने को लेकर काफी उत्साहित दिखे, उन्होने पहाड़ी संगीत को बोलीवुड में जगह दिलाने की कोशिश करने की भी बात की. जोशी जी को शैलेन्द्र सम्मान मिलने पर हम सभी लोगों की ओर से हार्दिक बधाई..

Rajneesh

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #24 on: September 10, 2009, 12:53:40 PM »
Prasoon  JOshi Is Interacting  with Shweta Bachan in a interview

I was in Mountain, i  come from Uttaranchal  Kumaun, i was born in a small town almora its a Beautiful Place. 

[youtube]http://www.youtube.com/watch?v=onBpqDLn-qw&feature=related

Rajen

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #25 on: September 10, 2009, 01:31:57 PM »
प्रसून जोशी जी उत्तराखंड का गौरव हैं.

एम.एस. मेहता /M S Mehta 9910532720

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #26 on: September 10, 2009, 10:43:06 PM »

Thank a lot Rajneesh JI.

I have watched interview and it is highly inspiring. Joshi Ji mentioned about Uttarakhand. He said "He is from mountain. He born in uttaranchal Kumayu a beautiful place called Almora".



Prasoon  JOshi Is Interacting  with Shweta Bachan in a interview

I was in Mountain, i  come from Uttaranchal  Kumaun, i was born in a small town almora its a Beautiful Place. 

[youtube]http://www.youtube.com/watch?v=onBpqDLn-qw&feature=related

Rajneesh

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #27 on: October 31, 2009, 01:35:32 PM »


Prasoon Joshi, the poet, lyricist, screenwriter and advertising copywriter from Uttarakhand, who recently won the Best Lyricist award at the 55th National Awards for Taare Zameen Par, reminisces about his life in the hill state in a tête-à-tête with Hemant Singh Rana

 

Prasoon JoshiA major part of your childhood was spent in Uttarakhand. How do you recollect the memories your life in the hills?

There are so many memories that are still alive, especially of Almora. There it felt that the world was my playground. When we would come from the plains where my father was posted, I and my sisters would race to my nani’s house, where only love awaited. There were no restrictions, houses never locked. Meals of ras-bhaath and bal mithai would add to the delight of being there.

There I felt it rained because the mountains could take a bath in the rain. The rainwater showered them with an angelic glow and then simply chose to flow off the slopes without collecting into messy puddles.

The sunlight there was always so gentle. Even the wind personified itself, whistling, shaking the saankal, knocking on the doors. Winter came with the warmth of love of families sitting huddled around bonfires, sharing a quilt, eating bhune huye bhatt (roasted soyabean) and recounting, most often, spooky tales. To have spent a childhood in the hills is perhaps the most wondrous thing.

After a walk in the hills, William Wordsworth wrote Daffodils. Has your connection with devbhoomi contributed to your creativity?

As a writer and poet, I owe much to the mountains where I grew up. Mountains teach you to be your own companion. You don’t look for company as there is so much to explore there. As a child you are one with nature; you haven’t yet learnt that mud is dirty, that the water from the spring is grimy and talking to yourself can look crazy.

Parvin Shakir, a Pakistani poetess while describing a child catching a butterfly, says "ek phool ko titli ke peeche bhagte dekha". This best describes the essence of a child, especially in the mountains. The introduction to nature at an early age gave me the ability to express myself on paper.

Pahadi women too have inspired me tremendously. Despite their tough life, they manage to retain their gentleness. I have dedicated my song "Maati" sung by Shubha Mudgal from the album Mann ke Manjeere to hill women.

My identity as a person and writer is fused with that of the mountains. Here every faint sound is heard, every minute frequency sensed, the sound of the gushing waterfall far away, the falling of a leaf and the raindrops, the sound of a wet branch crunched underfoot or the distinctive cooing of a bird. I feel one with Uttarakhand.

You wrote your first book Main aur Woh — a conversation with himself, when you were 17. Subsequently, you authored two more books. From where did the inspiration come from at such a young age?

Reading Kafka, Pablo Neruda, Acharya Rajneesh and philosophers like Nietzsche and Jung early in life gave me a lot of inspiration. I was taken by their views that challenged mindless conventions. The sheer craft of Sumitranandan Pant’s poetry or the power of thought in Suryakant Tripathi Nirala’s works affected me. The voice of Ustad Amir Khan saab and Kishori Amonkar left me deeply moved. In advertising, people like Suresh Mullick and Neil French encouraged me. My two-year-old daughter was an inspiration for Taare Zameen Par.

You did your post-graduation in science and went on to do MBA before entering advertising. Were the initial years full of uncertainty?

Very much so. My parents wanted me to have a solid educational background and a proper career. Though I went on to do my degrees, yet I knew I always wanted to write or be in a creative field.

When I figured out that advertising is the field where I can earn by writing, I was thrilled. Fortunately, I got a break in a reputed agency. But the industry was very different then. It was very anglicised then and had a lot of western influence. There was hardly any room for those who thought and wrote in Hindi. It was an uphill task to establish that creativity is not language-bound and moreover that knowing the language and minds of our masses is far more important than the familiarity with things western.

Besides being a successful advertising professional, you are a great screenwriter and lyricist. How do you don so many roles?

I never plan anything in life. I take things as they come and try to live in the moment and do justice to that fully. I have been writing ever since I remember. Whether it was as an eight-year-old when I wrote short stories on loose sheets and tied these with a string and circulated these among my friends in Almora, or getting my books published — the first at the age of 17 — or writing and singing my first jingle or film song.

I still write poetry albeit more for myself but there’s a fourth book of poetry in there somewhere, in ads or jingles or songs dialogues. I don’t want to choose any one aspect or phase. Actually just the sound of my ink pen on the paper is enough enjoyment for me. You see at the core of it all is creativity it — it may get expressed in the form of an idea, a jingle, a product innovation, a song, a dialogue...it’s just a question of form.

How frequently do you visit Uttarakhand?

Not as often as I would like to. If I had my way I would be there every month. Every nook and corner of Gharwal and Kumaoun is beautiful. But if I have to pick one place I love the most, it would be Jageshwar. The serenity, the river next to the temple, the cheed ke ped give it a distinct character.


Interview by Hemant Rana
http://www.tribuneindia.com/2009/20091031/saturday/main2.htm

एम.एस. मेहता /M S Mehta 9910532720

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #28 on: October 31, 2009, 03:16:13 PM »

Very good news.

I am fortunate enough to have word with Prasoon Joshi ji.

A few months ago, when i send a message to Prasoon Ji, the nexte day he himself called me. I just could not believe it.

He is very down-to-earth man and has immense love for Uttarakhand. Yes.. he has promised that the he would also work for Uttarakhand culture.

There is no doubt, he is a unique creative man with multi-skilled qualities.



Prasoon Joshi, the poet, lyricist, screenwriter and advertising copywriter from Uttarakhand, who recently won the Best Lyricist award at the 55th National Awards for Taare Zameen Par, reminisces about his life in the hill state in a tête-à-tête with Hemant Singh Rana

 

Prasoon JoshiA major part of your childhood was spent in Uttarakhand. How do you recollect the memories your life in the hills?

There are so many memories that are still alive, especially of Almora. There it felt that the world was my playground. When we would come from the plains where my father was posted, I and my sisters would race to my nani’s house, where only love awaited. There were no restrictions, houses never locked. Meals of ras-bhaath and bal mithai would add to the delight of being there.

There I felt it rained because the mountains could take a bath in the rain. The rainwater showered them with an angelic glow and then simply chose to flow off the slopes without collecting into messy puddles.

The sunlight there was always so gentle. Even the wind personified itself, whistling, shaking the saankal, knocking on the doors. Winter came with the warmth of love of families sitting huddled around bonfires, sharing a quilt, eating bhune huye bhatt (roasted soyabean) and recounting, most often, spooky tales. To have spent a childhood in the hills is perhaps the most wondrous thing.

After a walk in the hills, William Wordsworth wrote Daffodils. Has your connection with devbhoomi contributed to your creativity?

As a writer and poet, I owe much to the mountains where I grew up. Mountains teach you to be your own companion. You don’t look for company as there is so much to explore there. As a child you are one with nature; you haven’t yet learnt that mud is dirty, that the water from the spring is grimy and talking to yourself can look crazy.

Parvin Shakir, a Pakistani poetess while describing a child catching a butterfly, says "ek phool ko titli ke peeche bhagte dekha". This best describes the essence of a child, especially in the mountains. The introduction to nature at an early age gave me the ability to express myself on paper.

Pahadi women too have inspired me tremendously. Despite their tough life, they manage to retain their gentleness. I have dedicated my song "Maati" sung by Shubha Mudgal from the album Mann ke Manjeere to hill women.

My identity as a person and writer is fused with that of the mountains. Here every faint sound is heard, every minute frequency sensed, the sound of the gushing waterfall far away, the falling of a leaf and the raindrops, the sound of a wet branch crunched underfoot or the distinctive cooing of a bird. I feel one with Uttarakhand.

You wrote your first book Main aur Woh — a conversation with himself, when you were 17. Subsequently, you authored two more books. From where did the inspiration come from at such a young age?

Reading Kafka, Pablo Neruda, Acharya Rajneesh and philosophers like Nietzsche and Jung early in life gave me a lot of inspiration. I was taken by their views that challenged mindless conventions. The sheer craft of Sumitranandan Pant’s poetry or the power of thought in Suryakant Tripathi Nirala’s works affected me. The voice of Ustad Amir Khan saab and Kishori Amonkar left me deeply moved. In advertising, people like Suresh Mullick and Neil French encouraged me. My two-year-old daughter was an inspiration for Taare Zameen Par.

You did your post-graduation in science and went on to do MBA before entering advertising. Were the initial years full of uncertainty?

Very much so. My parents wanted me to have a solid educational background and a proper career. Though I went on to do my degrees, yet I knew I always wanted to write or be in a creative field.

When I figured out that advertising is the field where I can earn by writing, I was thrilled. Fortunately, I got a break in a reputed agency. But the industry was very different then. It was very anglicised then and had a lot of western influence. There was hardly any room for those who thought and wrote in Hindi. It was an uphill task to establish that creativity is not language-bound and moreover that knowing the language and minds of our masses is far more important than the familiarity with things western.

Besides being a successful advertising professional, you are a great screenwriter and lyricist. How do you don so many roles?

I never plan anything in life. I take things as they come and try to live in the moment and do justice to that fully. I have been writing ever since I remember. Whether it was as an eight-year-old when I wrote short stories on loose sheets and tied these with a string and circulated these among my friends in Almora, or getting my books published — the first at the age of 17 — or writing and singing my first jingle or film song.

I still write poetry albeit more for myself but there’s a fourth book of poetry in there somewhere, in ads or jingles or songs dialogues. I don’t want to choose any one aspect or phase. Actually just the sound of my ink pen on the paper is enough enjoyment for me. You see at the core of it all is creativity it — it may get expressed in the form of an idea, a jingle, a product innovation, a song, a dialogue...it’s just a question of form.

How frequently do you visit Uttarakhand?

Not as often as I would like to. If I had my way I would be there every month. Every nook and corner of Gharwal and Kumaoun is beautiful. But if I have to pick one place I love the most, it would be Jageshwar. The serenity, the river next to the temple, the cheed ke ped give it a distinct character.


Interview by Hemant Rana
http://www.tribuneindia.com/2009/20091031/saturday/main2.htm


Anubhav / अनुभव उपाध्याय

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Re: PRASOON JOSHI - AD GURU, LYRICIST IN BOLLYHOOD FROM UTTARAKHAND
« Reply #29 on: October 31, 2009, 03:50:35 PM »
Thanks Rajneesh bhai for sharing the thoughts of Prasoon ji. I am still waiting when you can get him for a chat on forum.

 

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