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CEO should never use hurtful Words

Guidelines for Chief Executive Officers (CEO) series – 63
(Guiding Lessons for CEOs based on Shukra Niti)
(Refreshing notes for Chief Executive Officers (CEOs) based on Shukra Niti)   

By: Bhishma Kukreti (Sales and Marketing Consultant)

  हृदि विद्ध  इत्वात्यर्थ यथा संतप्यते जन: I
  पीडितोअपि हि मेधावी न तां वाचमुदरयेत II (  Shukra Niti  Rajkrityadhikar Nirupan,167  ) 
Translation:- Even in painful situation, the wise and learned persons should never use hurtful words those give pain to others as  painful as arrows hurt .. 
(  Shukra Niti  Rajkrityadhikar Nirupan,167  ) 
CEo must understand the damaging effects of hurtful, slurry or negative words. 
If complimentary words affect the persons same way hurtful, surly words, nasty or negative spoken purposely or carelessly are dangerous too.
The hurtful words told even carelessly or unintentionally affect as acid hurts.
Negative, slurry hurtful words are so powerful that the hurtled person does not forget for years to come.
The negative, slurry or hurtful words are more painful than the physical insult.
Speaking negative words or slurry words is type of cruelty. The CEO must know that the cruelty breeds cruelty.
 The use of slurry, negative words is nothing but a self-defeating behaviour.
There is proverb  now, stone and stick break the  bones and  bad words, hurtful words or slurry words hurt the brain.
The bad words, slurry words, negative words or hurtful words activate the pain matrix in brain (brain’s storage place for past memories of painful experiences).
The above explanations are from modern world but Shukra Niti created around 1st century or so advised mankind long back that bad words or hurtful words are dangerous for all. .
References
1-Shukra Niti, Manoj Pocket Books Delhi, page 39
Copyright@ Bhishma Kukreti, 2020

Benefits by helping the well-wishers and Sweet Talks 

Guidelines for Chief Executive Officers (CEO) series – 65
(Guiding Lessons for CEOs based on Shukra Niti)
(Refreshing notes for Chief Executive Officers (CEOs) based on Shukra Niti)   
By: Bhishma Kukreti (Sales and Marketing Consultant)
ये  प्रियाणि प्रभाषन्ते प्रियामिच्छंति सत्कृतम्  I
श्रीमंतो बन्द्चरिता देवास्ते नरविग्रहा: II(  Shukra Niti  Rajkrityadhikar Nirupan,168. 170) 
Translation:-
 The persons those speak sweet and always wish to benefit the well-wishers and act as that those are as deities.
(  Shukra Niti  Rajkrityadhikar Nirupan,168. 170) 
 Well-wisher means that one who wishes well to another.
CEO must see that he/she helps his/her well- wishers and hears them too.
  The sweet talk mannerism has many benefits as already listed in last chapter.
CEO must know that well-wishers are always looking out best for you and the CEO must know those well-wishers.
CEO must be aware that well-wisher are always concerned selflessly about your happiness and taking care of well-wisher is nothing but taking care of self.
CEO must know that well-wishers are not hypocrite at all. Therefore, CEO must hear what her/his well-wishers are saying.
CEO must make a note that the well-wisher does not sugar-coat the things in saying.
CEO should be aware that well-wisher is not afraid of being rude.
CEO must know that well-wisher criticises for the benefits only.
There is a saying that well-wisher not only hears you but listens to you .
The well-wisher enthusiasts you to try again after failures
 CEO must be aware that having well-wishers around you will have positives vibes
Therefore, CEO must recognize the well-wishers and should keep around her or him
References
1-Shukra Niti, Manoj Pocket Books Delhi, page 40
Copyright@ Bhishma Kukreti, 2020

CEO Understanding the meaning of Prayer and respecting scholars and gentlemen/gentlewomen
Guidlines for Chief Executive Officers (CEO) series – 67
(Guiding Lessons for CEOs based on Shukra Niti)
(Refreshing notes for Chief Executive Officers (CEOs) based on Shukra Niti)   

By: Bhishma Kukreti (Sales and Marketing Consultant)

श्रुतिरास्तिक्य पूतात्मा पूजयेत  देवतां   सदा I
देवतावद्   गुरुजनमात्मवच  सुहृज्जनम्    II(172)  Shukra Niti  Rajkrityadhikar Nirupan,172) 
Translation:-
The person should perform prayer   of deity with complete faith and without any doubt or confusion. Same way, the person should respect the Gurus (scholars) and gentlemen with complete faith, devotion  and belief. (  Shukra Niti  Rajkrityadhikar Nirupan,172) 
CEO might be of any sect or religion, she /he should perform prayer with compete devotion , faith and doubtless logic.
  While, praying or discussing about God, she or he should not doubt on his existence at all. If anybody does not believe in God then she or he should believe hundred per cent that there is no God. In bth the cases hundred per cent devotion is must.
 The CEO always should respect the learned persons of the industry or out of industry. The CEO should respect experienced persons as she /he respects God.
References
1-Shukra Niti, Manoj Pocket Books Delhi

CEO must know the Immutable Rules for Winning people
Guidlines for Chief Executive Officers (CEO) series – 69
(Guiding Lessons for CEOs based on Shukra Niti)
(Refreshing notes for Chief Executive Officers (CEOs) based on Shukra Niti)   
By: Bhishma Kukreti (Sales and Marketing Consultant)
सद्भावेन हरेन्मित्रं  सद्भावेन च बान्धवानन् I
स्त्रीभृत्यौ प्रेममानाभ्यां दाक्षिणयेनेतरं जनम् II (Shukra Niti Rajkrityadhikar Nirupan, 174) 
Translation – By Goodwill the person win over friends and family members. By love and respects a man wins over wife and servants and by acting as per other’s desire the person wins foolish people too.
(Shukra Niti Rajkrityadhikar Nirupan, 174) 
The CEO must make a note that following are immutable rules for winning different people –
1 -Good will wins friends and family members
2- Love and Respect win wife and employees
3- Performing desirable acts  win the od people
References   
1-Shukra Niti, Manoj Pocket Books Delhi, page 40
Copyright@ Bhishma Kukreti, 2020
Guidlines for Chief Executive Officers (CEO) to be continued …
Immutable laws for winning people will be further discussed in coming  chapters of CEO guidelines

CEO must acquire 4 Essential Qualities
 
Guidlines for Chief Executive Officers (CEO) series – 71
(Guiding Lessons for CEOs based on Shukra Niti)
(Refreshing notes for Chief Executive Officers (CEOs) based on Shukra Niti)
   
By: Bhishma Kukreti (Sales and Marketing Consultant)

पराक्रमो बलं बुद्धि: शौर्यमते वरा गुणाः   I
एभिर्हीनोन्यगुणयुग्महीभुक सधनोअपि च II 176II
महीं स्वल्पां नैव भुंक्ते  दूतं राज्याद्विनश्यति
महाधनाच्च नृपतेर्विभात्यल्पोअपि पार्थिव:    II 177 II
अव्याहृताज्ञस्तेजस्वी एभिरेव गुण: भवेत् I
राज्ञ: साधारणास्त्वन्ये न शक्ता भूप्रसाधने II 178II (Shukra Niti Rajkrityadhikar Nirupan, 1761-178) 
Translation –
 Industriousness (efforts); strength, intellect, brevity are the best qualities of a person. The King without those qualities or having opposite qualities does not get a small land. If that person who does not have those properties becomes King that king will not survive and diminish. It means that Best quality person is the Best king even of small land. That King is famous, people follow him. Without those properties or opposite properties that king cannot raise the people and cannot rule.
(Shukra Niti Rajkrityadhikar Nirupan, 1761-178) 
 The CEO must acquire following qualities if does not present –
1-Industriousness: (working energetically and devotedly, because Industriousness has following benefits –
Achieve gaols and face adversity smoothly
Increases enjoyment by increasing creativity
Improves skill and resourcefulness
Persistent is the key of success in life
2- Strength means strong enough physically and mentally that means the CEO must be first bodily healthy for being mentally healthy.
3-Bravest or Courageousness –both the characteristic means the person can take adversity smoothly and can take tough critical decision on that time and other normal time too.
4-Intelligence or logical thinking – by Logical thinking, the CEO can take unbiased decision and can examine the matter without prejudice,
References   
1-Shukra Niti, Manoj Pocket Books Delhi, page 40
Copyright@ Bhishma Kukreti, 2020
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